Trinta por cento dos brasileiros acessam pelo menos uma vez ao dia as redes sociais para saberem sobre marcas, produtos e serviços, sendo que 16% deles acessam mais de uma vez ao dia e 14% uma única vez. Essa afirmativa faz parte da pesquisa global sobre mídias sociais da Nielsen. Além disso, a probabilidade de um destes internautas adquirirem um produto ou serviço, no próximo ano, com base em informações recebidas nas mídias sociais é alta. 36% acreditam que, muito provavelmente, vão adquirir um serviço voltado ao entretenimento, 35% devem comprar eletrônicos para o lar e 29% eletrodomésticos.
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