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ซีรีส์ข่าวกรองที่หลากหลายของ Nielsen

Now in its 15th year, the Nielsen Diverse Intelligence Series is home to the latest insights on Black and African American audience trends, brand sentiments and cultural influence. 
This series empowers the media industry with the expertise of Nielsen measurement solutions and insights to inform successful strategies, campaigns and programming. Centering the unique habits, segments and untapped power of Black audiences highlights the importance of cultural authenticity, inclusion and data .  connecting through authentic representation. How Black audiences discover and discuss content is changing—so how brands win a share of Black consumers’ buying power is changing as well. But the throughline for attention, engagement and loyalty all start with authentic cultural representation and inclusion.  Explore the highlights from our latest report: The Black identity cultural edge: Insights to drive authentic consumer engagement and loyalty