O acordo plurianual abrange os mercados dos EUA, México e Polônia, fornecendo à Netflix dados de audiência linear e de streaming para uma visão holística do comportamento de consumo de mídia
NEW YORK – January 18, 2023 – Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsen’s National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.
Como o cenário da televisão continua a evoluir, é fundamental que os serviços de streaming compreendam e meçam o comportamento do público e as preferências de visualização para tomar decisões comerciais bem informadas. Com insights de todos os serviços de medição da Nielsen, a Netflix agora terá uma visão holística do consumo de mídia cruzada.
"Temos a honra de continuar trabalhando com a Netflix para fornecer a eles os insights necessários para entender seu público à medida que o consumo de mídia evolui", disse Kim Gilberti, vice-presidente sênior de gerenciamento de produtos da Nielsen. "À medida que nos aproximamos do fornecimento de métricas comparáveis e desduplicadas entre telas e plataformas com o Nielsen ONE, esse acordo com a Netflix é outro grande exemplo de por que a Nielsen está bem posicionada para liderar o movimento de medição de audiência agora e no futuro".
“The biggest shift in entertainment continues to be from linear TV to streaming and Nielsen’s Gauge shows where viewers spend their time – and how their consumption patterns are changing,” said Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis. “This information is essential for the industry and we’re excited to continue to work with Nielsen in Mexico and Poland.”
Sobre a Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com e conecte-se conosco nas mídias sociais (Twitter, LinkedIn, Facebook e Instagram).
Sobre a Netflix
Netflix is one of the world’s leading entertainment services with 223 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume to watch, as much as they want, anytime, anywhere, and can change their plans at any time.
