Nielsen Launches Stadium – The New Home Ground For Nielsen Sports Data & Insight!

• Media evaluation, advertising intelligence & consumer behaviours all in the one place
• Interactive & versatile analysis platform
• Benchmarking de mais de 200 propriedades esportivas do Pacífico em mais de 30 setores industriais

Sydney, 25 November 2021: Global measurement company, Nielsen, has launched in Australia & New Zealand, STADIUM.  Nielsen’s new client engagement platform, provides single sign-on access to a suite of syndicated Nielsen data sets, providing the most robust and comprehensive benchmarking tool for the sports marketing landscape. 

Intuitivo, interativo e fácil de usar, o STADIUM foi projetado especificamente para nossa base de clientes locais e nosso mercado local.

O STADIUM é uma fonte de informações versátil que fornece uma referência dos principais critérios de desempenho da saúde da propriedade, inclusive:

Cenário de mídia

• compreender o valor relativo da mídia, de cima para baixo, dos ativos de patrocínio no mercado
• understanding the value and share derived at a sport, code, team & venue level
• understanding the value and share derived at an industry category & brand level
• correlacionar a parcela do valor do patrocínio derivada dos segmentos do setor, em relação às tendências tradicionais de publicidade
• Compreender as principais tendências em gastos com publicidade para ajudá-lo a planejar e prospectar em relação aos objetivos da parceria comercial

Fans & Consumers

• understanding key consumer interests & interactions with sports entities 
• accurately sizing fan base footprints – sports, codes, leagues, events & teams
• defining the profiles, attitudes & lifestyle connections associated with sports fans
• definir as características do poder de compra dos fãs de esportes e seu valor para as categorias relevantes do setor

Scott Gillham, Head of Nielsen Sports, Pacific, said, “Our objective is to make it simple and easy for clients to access data that can help build unique value propositions around their fan bases and monetise their assets. Our investment in Nielsen Stadium, represents the next phase in bringing together the broad range of Nielsen data into a single platform to help clients achieve their commercial goals”. 

Glenn Channell, Head of Product Pacific, Nielsen Sports said, “Bringing together media evaluation, advertising expenditure and in-depth consumer behaviour tracking into a single system delivers a comparable benchmark of key performance criteria across 200+ Pacific sports entities. Whilst also segmenting key media landscape and consumer behaviour trends across 30+ industry categories that play a critical role in supporting and activating the Pacific sports landscape.”