A chave para melhorar a medição de audiência em todas as telas, que pode ser usada em conjunto com os índices de audiência da TV.
Bangkok – July 26, 2017 – Nielsen announced the launch of Digital Content Ratings, or Digital Content Ratings, starting August 1, 2017 onwards. At the heart of the development of audience measurement across all screens, DCR delivers daily digital content (video, website, and radio) viewer ratings. Can be used in conjunction with TV ratings
Após 1º de agosto, todos os clientes dos setores interessados, incluindo proprietários de mídia, agências e proprietários de produtos. Relatórios comparativos de dados sobre os hábitos de visualização de conteúdo digital dos consumidores podem ser acessados diariamente por meio de computadores ou outros dispositivos móveis.
“Delivering Digital Content Ratings is one of the most important milestones in our journey. And it proves our commitment to improving measurement for the online segment of the industry. reliable And it is information from independent organizations that are stable. consistent in delivery It is an international standard,” said Sin Petrarat, Managing Director of Nielsen Media Business, Thailand, Vietnam and Myanmar. consumer It also understands how digital content is viewed on every screen, enabling strategies to optimize programming, website and radio. their own maximum.”
Digital Content Ratings are the industry’s first and only service. that measures digital content viewing behavior from the total population in Thailand By collecting viewing digital content across desktops, laptops, smartphones (apps and browsers), tablets (apps and browsers), and smart phones. TV, where daily audience data reporting that provides insights into the gender and age of the audience will increase clarity in the data. and causing the continuous growth of the media industry
The Nielsen measurement service, Digital Content Ratings, uses the same measurement method as the Nielsen measurement service for Digital Ad Ratings (online advertising measurement services), which is widely used in the industry. It has been done in more than 25 countries around the world. Nielsen’s Digital Ad Ratings have delivered reliable measurement results to Product owner Agency and media owner for use in business With the launch of two services, Digital Content Ratings and Digital Ad Ratings, customers are able to obtain detailed, in-depth information that enables them to plan Both in terms of content and ad metrics like never before.
INDUSTRY RESPONSIBILITY AND SUPPORT TO NIELSEN’S DIGITAL CONTENT RATINGS
“Sabemos que nosso público assiste a conteúdo em várias telas, em qualquer lugar e a qualquer hora, e queremos saber o que nosso público está assistindo e quais equipamentos utiliza”, disse Chalakorn Panyachom, diretor executivo de TV digital da Workpoint Entertainment Public Company Limited. “Essa ferramenta DCR nos ajuda a ter melhor visibilidade e obter mais insights do que nunca. E, à medida que nosso público digital cresce, essa ferramenta nos ajudará a tomar melhores decisões de negócios para alcançar o público de forma mais eficaz.”
In addition, Ms. Jitsupa Watcharapol, Chief Strategy and Marketing Officer Thairath TV station spoke about DCR, adding, “We can use it to develop TV content. to expand the audience to online platforms”
Mr. Plakorn Somsuwan, Managing Director of Bangkok Television and Radio Co., Ltd., said, “Based on the information By measuring the results of Digital Content Rating, we can get complete information from all platforms and channels. In addition to the TV ratings Which makes us confident that the audience hasn’t disappeared anywhere. Just change the viewing channel only.”
“It is important to develop measurement metrics, and there are still many gaps in the industry’s measurement system today. One of the big gaps is that we don’t currently have anything to measure across platforms. Platforms have their own different metrics, like a barrier, and when we look at consumers, we know we need to measure across platforms. This is the very first opportunity, the second chance is If we can benchmark and have metrics to measure like offline, because we can’t decide where we’re going to put our money if we don’t have the same metric to measure, you have to measure apples and apples. Apple It’s not apples and oranges, so measuring using the same metrics between offline and online can improve efficiency and ROI,” said Al-Hull Suhan. Vice President of Marketing – KFC, Yum Restaurants International (Thailand) Co., Ltd.
Sobre a Nielsen
A Nielsen NV (NYSE: NLSN) é uma empresa global de gestão de desempenho. Ao fornecer uma compreensão mais profunda do que os consumidores veem e compram. Quanto ao que os consumidores assistem (Watch), oferecemos um serviço para medir e coletar todos os dados de audiência em todos os dispositivos e todo o conteúdo ao qual os consumidores são expostos, seja de vídeo, áudio ou texto, para clientes de mídia e anunciantes. Em termos do que os consumidores compram, a Nielsen fornece uma medida do desempenho do mercado varejista global para fabricantes de produtos.
By combining data from both the Watch and Buy side, along with other data sources, Nielsen can provide its customers with excellent metrics as well as analytics that will improve the performance and business of its business. Customers Nielsen, a S&P 500 Index company, currently operates in more than 100 countries covering more than 90 percent of the world’s population. for more information Please visit www.nielsen.com
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