Oito em cada dez aplicativos de banco mรณvel relataram aumentos na audiรชncia รบnica.
Top three Current Events & Global News sites remain stableย
Sydney, Australia – 27 June 2016 – May 2016 recorded a threefold increase (314%) in the number of Australians visiting the Australian Electoral Commission (AEC) site, resulting in an uplift of unique audience numbers from 604,000 to 2.5 million, according to the latest insights from Nielsen Digital Ratings (Monthly).
O site do Departamento de Finanรงas e Desregulamentaรงรฃo contรฉm o canal AEC e, subsequentemente, teve um aumento significativo no nรบmero de visitantes รบnicos, passando de 1,8 milhรตes para 3,6 milhรตes durante o mรชs de maio, um aumento de 96%. Os aumentos nos sites resultaram de novas inscriรงรตes para votar, atualizaรงรฃo de dados por eleitores atuais, pedidos de voto por correspondรชncia, interesse em mudanรงas nas regras de votaรงรฃo do Senado e oportunidades de emprego. Prevรช-se que o aumento do pรบblico รบnico dos sites continue durante o prรณximo mรชs, na antecipaรงรฃo das eleiรงรตes federais de 2 de julho.
In the banking and finance category, 8 out of 10 mobile banking apps reported increases in unique audiences. CommBank continues to lead the mobile banking app subcategory with unique audience numbers of 4 million. Other banking mobile apps saw large uplifts in traffic – Bankwest (81.04%), Suncorp Bank (18.81%) and St George (16.74%) over the past month. Westpac Group saw significant increases in unique audiences during May to its Bank of Melbourne (80.47%), St George (18.43%) and Westpac (10.28%) sites.
Australians continue their love affair with Eurovision, largely due to Australian contestant Dami Im’s success, and subsequently unique audiences to Eurovision sites on SBS.com.au saw a strong overall gain of 17.54%.
The news category stabilised off an April peak with consistency in the top three leaders; news.com.au, smh.com.au and ABC news remaining in the same positions for unique audience numbers. There was some movement amongst the other sites; Yahoo7 returned to 7th from its April peak, The Daily Mail rose from 5th to 4th whilst the Herald Sun jumped above The Age.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR MAY 2016
|
Name |
Pรบblico รบnico (000) |
Visualizaรงรตes de pรกgina por pessoa |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.br |
5494 |
51 |
12 |
01:09:18 |
|
smh.com.br |
5102 |
27 |
10 |
00:56:18 |
|
Sites da ABC News |
4635 |
21 |
8 |
00:23:28 |
|
Daily Mail Austrรกlia |
3173 |
22 |
9 |
00:36:09 |
|
O Guardiรฃo |
3091 |
13 |
9 |
00:31:27 |
|
Sites de notรญcias do ninemsn |
3074 |
18 |
9 |
00:19:44 |
|
Sites de notรญcias do Yahoo7 |
2897 |
11 |
7 |
00:11:35 |
|
Herald Sun |
2769 |
24 |
9 |
00:45:09 |
|
A Era |
2638 |
37 |
12 |
00:51:28 |
|
BBC |
2543 |
27 |
10 |
00:42:02 |
About The Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
A funรงรฃo do IAB รฉ trabalhar com seus membros e com o setor mais amplo de publicidade e marketing para ajudar os profissionais de marketing a identificar a melhor forma de empregar o on-line como parte de sua estratรฉgia de marketing, para melhor atingir e envolver seus clientes e construir suas marcas.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit:ย www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visitย www.nielsen.com
Para obter mais informaรงรตes, entre em contato:
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Tel: +61 403 074 864
Email: jackie.helliker@nielsen.com
