Demonstra a importância das métricas comuns para a medição total do público-alvo
WASHINTON, DC – June 23, 2015 – Today, Nielsen unveils the results of the Q1 2015 Total Audience Report at its annual client conference and global events series Consumidor 360. The latest edition of the report examines the different ways consumers are connecting with content and provides a comparable look at how devices, channels and technology platforms measure up against each other on a level playing field. The report also shares insights on how often different devices are accessed and time spent on each device.
A ênfase é colocada na importância de comparar diferentes plataformas usando métricas comuns. O relatório aborda a confusão do setor em torno do erro comum de comparar as visualizações de vídeo digital, ou uniques, com a audiência média por minuto da TV.
De acordo com o Total Audience Report da Nielsen, o rádio e a televisão tradicional têm o maior alcance de todas as plataformas analisadas. Especificamente, o rádio atinge quase 223 milhões de ouvintes semanais (93% dos adultos dos EUA) e a televisão atinge mais de 209 milhões de espectadores (87%). Entre os dispositivos digitais, os smartphones têm o maior alcance semanal, atingindo 70% da população adulta dos EUA.
“The proliferation of technological devices has allowed consumers the luxury of connecting to content in their own ways and at their own leisure. However, measuring the value of viewers of different devices—because of the differences in the nature of the platforms themselves—have not historically aligned,” says Glenn Enoch, SVP Audience Insights & Analysis, Nielsen. “In this edition of the Total Audience Report, we took a hard and impartial look at look not just on how many consumers are connecting with devices and platforms, but how often and for how long.”
The Q1 2015 Total Audience Report is available at www.nielsen.com and is being shared at twitter.com/nielsen.
Sobre a Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Contact
Sal Tuzzeo, sal.tuzzeo@nielsen.com
