Insights | 06-08-2025
Como os profissionais de marketing da região Ásia-Pacífico estão se mantendo à frente
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
Percepções/InsightsTest
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Insights | 21-03-2024
Como os profissionais de marketing podem promover o marketing personalizado em todo o ecossistema de publicidade digital
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 12-10-2023
O que é preciso saber: como medir públicos e campanhas digitais
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…
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Insights | 25-07-2023
A jornada de metadados da Liberty Global para a superagregação com a Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive,…
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Insights | 08-02-2022
Impressões 2.0: O grande equalizador
While the media industry has been using impressions for years, the transition to impressions for complete and…
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Insights | 02-12-2021
In today’s media industry, every second really counts
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single…
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Insights | 15-11-2021
Em tempos de incerteza, o planejamento contínuo deve ser a nova norma
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order…
