Insights | 16-05-2024
Uma análise de como as tendências de alcance e audiência da CTV mudam de acordo com as gerações
Veja como as diferentes tendências de CTV variam entre as gerações Z, millennials e baby boomers.
Percepções/InsightsTest
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Insights | 19-02-2020
O aumento dos serviços "compre agora, pague depois" na Austrália abre a oportunidade de impulso
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since…
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Insights | 01-08-2019
Nielsen TV: A importância do 'GVC' para os jogadores da geração do milênio
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially…
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Insights | 25-07-2019
Com o aumento das opções de mídia, o rádio e os podcasts são as fontes de música preferidas dos consumidores no Canadá
While radio—traditional, streaming and satellite—continues to hold its own for music listening across…
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Insights | 22-07-2019
Nielsen TV: Conhecendo os videogames da geração do milênio
Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985,…
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Insights | 06-06-2019
Game On: Os videogames são um item básico na dieta de mídia dos millennials
How important are video games to Millennials? According to our latest Millennials on Millennials report, which…
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Insights | 03-06-2019
The Database: Innovating for Today’s Omnichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs…
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Insights | 27-03-2019
Descobrindo tendências de conteúdo de mídia na TV e no digital
Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content….
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Insights | 06-03-2019
Communal Celebration: NCAA Men’s Basketball March Madness
While NCAA Men’s Basketball is not quite as popular as professional basketball or college football, it still…
