Reconhecendo o melhor entretenimento de TV do ano com classificação de audiência de 2024
Por quase 20 anos, o streaming transformou o cenário da mídia e revolucionou a maneira como o público assiste à televisão. Com mais conteúdo de streaming disponível para ser consumido em mais aplicativos e serviços do que nunca, o público está transferindo mais do seu tempo total de TV para o streaming. Considere o seguinte: Em maio de 2021, o streaming representava cerca de 26% do tempo total que os americanos passavam assistindo à TV, e esse número cresceu para mais de 43% em dezembro de 2024. Durante esse período, o uso total da TV permaneceu relativamente estável; enquanto isso, o uso do streaming disparou.
O público passou quase 14 trilhões de minutos assistindo a streaming em 2024, o que equivale a cerca de 9,7 bilhões de dias ou 26,5 milhões de anos.
Para ajudar o setor de mídia a entender melhor as principais tendências que impulsionam o crescimento do streaming, a Nielsen lançou nosso relatório anual "Streaming Unwrapped", que compartilha a visualização anual de streaming desde 2020. Este ano, estamos expandindo o relatório para incluir outras categorias de visualização e renomeando-o para ARTEY Awards. Com o nome do fundador da Nielsen, Arthur C. Nielsen, e um acrônimo para "Audience Rated Television Entertainment of the Year", estamos reconhecendo os programas de TV e filmes mais assistidos do ano.
Para o ARTEYS 2024, nos concentramos apenas em programas de streaming, que são medidos e classificados com base no total de minutos de exibição. Dentro do streaming, há muitos tipos diferentes de conteúdo. Reconhecemos os seguintes:
–Principais novas séries originais de streaming
–Principais programas gerais de streaming
–Título de streaming mais acessado pelo Bing
Principais novas séries originais de streaming de 2024
No início de 2024, o setor de entretenimento ainda estava lidando com os efeitos das greves de escritores e atores de Hollywood, que afetaram o fluxo de novos conteúdos de TV durante grande parte do ano passado. O resultado foi uma grande quantidade de novas séries originais que estrearam nas plataformas de streaming, além de estreias sazonais de favoritos estabelecidos. Os Prêmios ARTEY para as Melhores Novas Séries Originais de Streaming reconhecem os títulos de streaming nos gêneros drama, comédia e não roteirizados que foram lançados em 2024 e receberam o maior número de visualizações.
Melhor nova série dramática original
ARTEY WINNER: Consequências, Prime Video, 11.95 billion minutes
Prime Video’s sci-fi-action-drama Fallout debuted on the platform in April and racked up 2.9 billion viewing minutes in its first few days of release. It accumulated nearly 12 billion total viewing minutes throughout the rest of the year, ultimately placing fifth among all streaming originals in 2024. Fallout, which only has eight episodes in its first season, was also the fifth most-watched streaming original among adults 18-34.
RUNNER-UP: Fool Me Once, Netflix, 10.89 billion minutes
Netflix’s British import Fool Me Once was second among new drama series with 10.9 billion viewing minutes in 2024. Compared to Consequências on Prime Video, Fool Me Once drew a bit of an older audience, getting 57% of its minutes from adults 50+.
Melhor nova série original de comédia
ARTEY WINNER: Ninguém quer isso, Netflix, 4.90 billion minutes
Netflix rom-com Nobody Wants This enjoyed three weeks atop Nielsen’s streaming charts following its release in late September, and went on to accumulate nearly 5 billion minutes through the end of year. While the show’s audience skewed toward women (69%), it was fairly balanced from an age perspective, coming in at 51% adults 18-49 and 43% adults 50+.
RUNNER UP: Um homem por dentro, Netflix, 2.94 billion minutes
Netflix’s new comedy series A Man On The Inside was released in late November and managed to accumulate nearly 3 billion viewing minutes in just a few weeks. Starring Ted Danson as a retired professor turned private investigator, A Man On The Inside appealed to an older audience with 62% of viewers aged 50+.
Melhor nova série original sem roteiro / documentário
ARTEY WINNER: American Nightmare, Netflix, 3.57 billion minutes
This Netflix true-crime docuseries premiered on the platform with three episodes in January 2024. American Nightmare drove more than 1 billion viewing minutes in its opening week, and its viewing total reached over 3.5 billion throughout the year. The docuseries resonated most with women who made up 62% of the audience, as well as younger adult viewers, as 56% of the audience fell into the 18-49 age range.
RUNNER UP: Unlocked: A Jail Experiment, Netflix, 2.50 billion minutes
Unlocked: A Jail Experiment premiered on Netflix in April and finished the year with 2.5 billion viewing minutes across eight episodes from a fairly diverse audience, with Black viewers accounting for 23% of the viewing total and Hispanic viewers making up 18%. The series also ranked fifth among all unscripted originals in 2024.
Embora não estejam entre os dois primeiros nessa categoria, estamos estendendo uma menção honrosa para novas séries originais sem roteiro a alguns outros títulos:
- Hulu’s Secret Lives of Mormon Wives notched 2.14 billion viewing minutes over the last four months of the year after debuting its first eight episodes on the platform in September. The reality series has been renewed for a second season, which is set to be released on the platform this spring, and ABC announced it would begin airing the first season of the show on its linear network in January 2025.
- Jogos de Fera premiered on Prime Video towards the end of December, and despite only three episodes available in the last days of the year, the competition-reality series still managed nearly 700 million minutes of viewing.
Principais programas gerais de streaming de 2024
Esses prêmios ARTEY reconhecem os títulos de streaming mais assistidos do ano em séries originais, séries adquiridas, filmes e em geral.
Top Overall Streaming Title & Top Acquired Series
ARTEY WINNER: Azulado, 55.62 billion viewing minutes on Disney+
The ARTEY for Top Overall Streaming Title of 2024 goes to the Australian animated series Azulado, which put up over 55.6 billion minutes of watch time on Disney+, with 43% of its massive viewing total attributable to kids 2-11.
RUNNER UP: Anatomia de Grey, 47.85 billion viewing minutes on Hulu and Netflix
With nearly 48 billion viewing minutes on both Hulu and Netflix in 2024, Anatomia de Grey and its deep library of over 400 episodes continues to be a crowd favorite in both the streaming and linear TV spaces. Now in its 21st season on ABC, the medical drama created by Shonda Rhimes has been one of the top six most-watched streaming titles in each of the last five years (2020-2024), with over 185 billion minutes viewed in that time.
Principais séries originais de streaming
ARTEY WINNER: Bridgerton, Netflix, 21.42 billion viewing minutes
The ARTEY for Top Streaming Original Series in 2024 goes to Netflix’s Bridgerton, which posted over 21 billion viewing minutes in 2024. Netflix released eight new episodes between May and June, which accounted for 56% of Bridgerton’s viewing total. In terms of its performance in Nielsen’s Streaming Top 10, Bridgerton has 11 appearances at No. 1 overall, tying fellow Netflix original series Ozark for the most first place weeks for any streaming original.
RUNNER UP: O amor é cego, Netflix, 16.45 billion viewing minutes
O amor é cego benefited from the releases of both its sixth and seventh seasons in 2024, and the two combined accounted for 82% of its 16.5 billion minute total. The show has a balanced audience that closely follows the makeup of the overall TV viewing population at 17% Hispanic, 5% Asian, 16% Black and 61% White, indicating broad appeal.
We’re also extending an honorable mention in this category to Prime Video’s The Boys, which had a stellar year and placed third among originals with 13.6 billion minutes viewed. It was also the top streaming original series among men 18-34 by a significant margin. Additionally, The Boys now holds the distinction of having placed in the overall Streaming Top 10 list more than any other Prime Video title (16 weeks).
Melhor filme em streaming
ARTEY WINNER: Moana, 13.03 billion minutes viewed on Disney+
With over 13 billion viewing minutes accumulated on Disney+ in 2024, Moana finished as the most-watched streaming movie for a second consecutive year. The Disney favorite exhibited a bump in viewership towards the end of the year that coincided with the theatrical release of its sequel, Moana 2. This marks Moana’s most-streamed year ever and solidifies it as the most-streamed movie since 2020.
RUNNER UP: The Super Mario Bros. Movie, 11.72 billion minutes viewed on Netflix
The Super Mario Bros. Movie notched 11.7 billion minutes viewed on Netflix in 2024, with kids 2-11 accounting for 5.7 billion minutes of its total.
Both Moana e Super Mario Bros. drew strong Hispanic audiences as well, with 25% and 29.6% of viewing, respectively, attributable to Hispanic viewers.
Título com mais binged
Para essa categoria, examinamos títulos de streaming com bibliotecas extensas (mais de 50 episódios) e limitamos os cálculos aos espectadores que passaram pelo menos um episódio do programa (20 minutos ou mais). Embora os programas de meia hora tendam a ser mais fáceis de serem assistidos, o nível de dedicação do público em assistir aos programas em geral foi surpreendente.
ARTEY WINNER: A Teoria do Big Bang, 265.5 episodes per viewer on Max
A Teoria do Big Bang has a total of 281 episodes available on Max, and dedicated viewers averaged just over 265 episodes each over the course of the year! (Note, this does not mean they watched 265 unique episodes, just that they spent the equivalent of 265 episodes worth of time). This put the show head and shoulders above the competition for the bingeing crown. Coming in at No. 7 overall among this year’s top streaming titles, Big Bang tallied 29.1 billion minutes in 2024, 58% of which were driven by adults 18-49.
RUNNER UP: Pai Americano!, 175.3 episodes per viewer on Hulu
Adult animation series are extremely popular in the streaming-scape, with Family Guy, Bob’s Burgers, The Simpsons e South Park all finishing in the top 30 for total minutes in 2024. Also among them was Binge Category runner-up Pai Americano!, which averaged 175 episodes per viewer throughout the year on Hulu.
Prêmio Legado
O Prêmio ARTEY Legacy reconhece programas duradouros e atemporais que continuam a entreter e cativar o público atualmente.
ARTEY WINNER: Little House on the Prairie, 13.25 billion minutes on Peacock
Little House on the Prairie celebrated its 50th anniversary in 2024, having aired on NBC from 1974 to 1983. Whether it was nostalgia surrounding the anniversary milestone or the appeal of westerns among TV viewers, the show earned 13.3 billion minutes of viewing time on Peacock across the year. Adults 35-64 accounted for 63% of Little House’s overall viewing total, and it over-indexed among Black viewers, which comprised over 17% of its total viewership.
ARTEY WINNER: Gunsmoke, 10.23 billion minutes on Peacock / Paramount+
Gunsmoke was adapted for television in 1955 and ran for 20 seasons on CBS where it ranked as a top Nielsen-rated show for several years. Now close to 70 years since its debut, Gunsmoke is still delighting audiences across both scheduled (linear) TV and streaming platforms. The classic western series earned over 10 billion minutes of watch time in 2024 across Peacock and Paramount+. Its audience consistently skews toward the 50 and over crowd, and its viewership is strong among Black viewers who made up 36% of watch time in 2024.
Os 10 principais programas e filmes de streaming de 2024
Fonte: Nielsen Streaming Content Ratings com base no painel Nielsen U.S. National Television. Total de minutos de visualização com base em pessoas com mais de 2 anos. Plataformas de streaming: Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Netflix, Paramount+ e Peacock.
Interval: 01/01/2024-12/29/2024.
Observação: O número referente ao total anual de minutos de streaming em 2024 foi originalmente divulgado como 12 trilhões de minutos e, desde então, foi atualizado para 14 trilhões de minutos.
Want more insights into the time viewers spend watching streaming video content? Check out Nielsen’s Classificações de conteúdo de streaming.
