Nielsen Power Chat with Tony Coles, Division President, iHeartMedia & Founder, Black Information Network
Black History Month is frequently the time when brands step up their efforts to connect with Black consumers. And with the advertising industry’s commitments to spend with Black-owned media, new opportunities to expand programming have emerged for Black-owned radio, which reaches more than 6 million Black listeners each week.
From the National Association of Black Owned Broadcasters network of radio stations airing More Than That with Gia Peppers, to the Black Information Network from iHeartMedia delivering news 24/7, audio content about the diverse experiences across Black America are in demand.
No vídeo abaixo, Charlene Polite Corley, vice-presidente da Diverse Insights and Partnerships da Nielsen, conversou com Tony Coles, presidente de divisão da iHeartMedia e fundador da Black Information Network, sobre o poder do rádio e a criação de uma plataforma para vozes negras mais autênticas e histórias com nuances. Assista e saiba mais sobre:
- New opportunities to engage Black listeners with news and talk formats, beyond the usual Urban Contemporary or R&B formats
- A criação da Black Information Network e a necessidade de investir em salas de redação mais diversificadas
- Como a COVID abalou os planos da Network, mas resultou em um jornalismo melhor para sua redação
Learn more about the reach and profiles of Black-owned radio listeners in our Diverse-Owned Media Audience Reach and Profiles report.
