When Gen X and Millennials were children, playing video games involved either heading to a physical video arcade or jumping into the action on a home console. For those growing up in 2019, however, anything with a screen can be a gaming platform. Not only does this mean that gaming is just a swipe away, but many top games are available across platforms. This means preteens can join their friends in popular games regardless of which platform or device they use. Think of it this way: Success stories like Fortnite e Minecraft could not have happened in an era where titles were limited to console owners.
Acredite ou não, os pré-adolescentes trazem muito para a mesa de jogos digitais. Sim, a maioria dos jogos que eles jogam é gratuita, mas os fabricantes de jogos estão adaptando seus modelos de negócios para atender a esse público surpreendentemente valioso. Para saber mais, conversamos com Carter Rogers, analista principal da SuperData, que fornece informações sobre os hábitos de jogo desse grupo, seu poder aquisitivo e as maneiras pelas quais eles descobrem novos jogos.
Additional insights into the next generation of video gamers can be found in Nielsen SuperData’s new Preteen Gamers report.
