2023 FIFA Women’s World Cup™

Ranga	Nazwa gracza	Kraj	Klub	Uchwyt na Instagramie	Obserwujący	Follower growth	Wskaźnik zaangażowania	Średnia wartość medialna postów związanych z marką (USD)
1	Lauren James		Chelsea FC	@laurennjjames	446k	96.12%	12.81%	$17,871
2	Julia Grosso		Juventus FC	@juliagrosso7	305k	156.77%	11.96%	$10,461
3	Jule Brand		Wolfsburg	@jule_brand	198k	517.16%	30.38%	$14,515
4	Athenea del Castillo		Real Madryt	@atheeneeaa_10	293k	221.31%	15.46%	$12,308
5	Lena Oberdorf		Wolfsburg	@lena_oberdorf	251k	302.10%	22.44%	$14,589
6	Lauren Hemp		Manchester City	@lauren_hemp	228k	200.93%	11.58%	$7,291
7	Sophia Smith		Portland Thorns	@sophsssmith	129k	95.60%	24.80%	$10,118
8	Salma Paralluelo		FC Barcelona	@salmaparalluelo	140k	459.61%	21.37%	$7,309
9	Trinity Rodman		Washington Spirit	@trinity_rodman	170k	67.62%	9.33%	$5,292
10	Ellie Carpenter		Olympique Lyonnais	@elliecarpenterr	221k	14.71%	6.80%	$5,862

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.

Ranga	Kraj	Kraj	Uchwyt na Instagramie	Obserwujący	Wzrost liczby obserwujących w %	Wskaźnik zaangażowania	Średnia wartość medialna postów związanych z marką (USD)
1	Niemcy		@dfb_frauenteam	316K	138.24%	9.46%	$8,792
2	Francja		@equipedefrancef	221K	267.60%	10.12%	$5,923
3	Anglia		@lionesses	821K	150.85%	3.14%	$7,502
4	USA		@uswnt	2.1M	1.61%	1.47%	$13,226
5	Brazylia		@selecaofemininadefutebol	2.3M	7.35%	0.63%	$5,803
6	Dania		@kvinnelandslaget	51K	90.21%	6.80%	$1,106
7	Japonia		@japanfootballassociation	718K	55.09%	1.66%	$4,062
8	Szwecja		@swewnt	188K	17.98%	4.46%	$3,202
9	Kanada		@canadasoccer	341K	27.79%	2.46%	$3,112
10	Filipiny		@pilipinaswnt	20K	106.67%	5.06%	$312

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.