The high collaboration across the media marketplace, from publishers to agencies, advertisers and the industry bodies, has led to the creation of an incredibly sophisticated methodology that is at the cutting edge of what is happening in any market globally. On this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about the uniqueness of digital audience measurement in Australia.
Bฤ dลบ na bieลผฤ co z czฤลciฤ 2! Alex Smith opowie o tym, jak w ciฤ gu ostatnich kilku lat zmieniลy siฤ pomiary widowni cyfrowej Nielsena, a takลผe o tym, jak zmieniฤ siฤ one w przyszลoลci.
