The high collaboration across the media marketplace, from publishers to agencies, advertisers and the industry bodies, has led to the creation of an incredibly sophisticated methodology that is at the cutting edge of what is happening in any market globally. On this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about the uniqueness of digital audience measurement in Australia.
2부를 기대해주세요! 알렉스 스미스가 지난 몇 년 동안 닐슨의 디지털 오디언스 측정이 어떻게 변화했는지, 그리고 앞으로 어떻게 변화할지에 대해 이야기할 예정입니다.
