GroupM clients to benefit from demographics, unique audience GRPs by site and placement measures
Hong Kong โ June 22, 2018 โGlobal performance management company, Nielsen, announced today that GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region. GroupM will use Nielsenโs Digital Ad Ratings to measure the audiences exposed to the online and mobile advertising campaigns of clients in eight Asian markets including Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand.
โAdvertisers must increasingly take a holistic view of campaign performance across all of the media touchpoints for their audiences,โ said Chris Myers, Senior Director, GroupM APAC. โItโs vital we have consistent measurement and that is our goal in working with Nielsen.โ
โWeโre excited to expand our longstanding relationship with GroupM,โ says Aimee Gerry, Nielsen’s Head of Digital, Asia. โThe digital media space is evolving rapidly, and having access to the metrics Digital Ad Ratings provides, such as age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaignโs total digital audience across computers, tablets and smartphones in a way comparable to TV, will enable GroupM and its advertiser clients to stay on top of changing industry trends.โ
Nielsenโs selection by GroupM as a primary digital audience measurement provider expands on the companiesโ existing strategic partnership in Asia Pacific.
About NielsenNielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
About GroupMGroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupMโs primary purpose is to maximize the performance of WPPโs media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupMโs focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPPโs data investment management group, Kantar. Together, GroupM and Kantar account for almost 50% of WPPโs group revenues of more than US$19 billion.
CONTACT:Cheryl Wen, cheryl.wen@nielsen.com, +886 2 2171 5590,ย +852 5394 0227 (mobile)ย
