Nielsen Digital Ad Ratings wprowadza odpowiedzialność i przyspiesza rozwój rynku reklamy cyfrowej w Hongkongu
Hong Kong – March 7, 2017 – Nielsen (NYSE:NLSN) today announced the launch of Oceny reklam cyfrowych in Hong Kong in collaboration with Facebook, further expanding the solution’s global footprint and setting the industry standard for digital campaign measurement.
Digital Ad Ratings, oparty na zagregowanych, anonimowych informacjach z największych na świecie baz danych demograficznych stron trzecich i wiodących w branży źródeł kalibracji Nielsena, zapewnia dane demograficzne, unikalną widownię, zasięg, częstotliwość i punkty ratingowe brutto (GRP) dla całkowitej widowni cyfrowej kampanii na komputerach, tabletach i smartfonach w sposób porównywalny z telewizją.
The solution will bring accountability and comparability for Hong Kong’s brand marketers, advertising agencies, platforms and publishers who have been seeking measurement to better understand the total audience of their digital campaigns across devices so they can maximize their advertising reach across digital platforms. Nielsen first launched Digital Ad Ratings in the US in August 2011, and is now widely available in 29 markets. In May 2015, Nielsen teamed up with Tencent and Sina Weibo to launch Digital Ad Ratings in the Chinese mainland. Powered by the largest user databases and the highest quality panel, Digital Ad Ratings is setting a new industry standard for digital audience measurement in the Chinese mainland market. “We are so glad Nielsen has expanded its Digital Ad Ratings to Hong Kong because until now, Hong Kong marketers have had no means to measure whether the advertising was effectively delivered to the audiences they seek. By combining massive, privacy-friendly third party demographic databases with gold-standard calibration, Nielsen will provide an unmatched view of standardized audience demographics and behavioral preferences,” said Angel Young, Managing Director of Nielsen Hong Kong & Macau.
“Digital Ad Ratings is just a start. Our goal is to provide both programme and commercial ratings across all screens, covering in-and outside-of-home,” said Young. “Nielsen’s Total Ad Ratings offering is unique in three different ways: massive panel size through unique big data source, one single source panel and it is ready to launch.”
Na silnie mobilnym rynku Hongkongu konieczne jest, aby pomiary odzwierciedlały potrzeby rynku, zapewniając nieduplikowany zasięg na komputerach i urządzeniach mobilnych. Dzięki Nielsen Digital Ad Ratings marketerzy będą mogli lepiej planować i mierzyć swoich cyfrowych odbiorców za pomocą podobnych wskaźników zasięgu i częstotliwości na różnych ekranach, aby lepiej zrozumieć związek między internetem a urządzeniami mobilnymi, zarówno osobno, jak i razem.
"Nielsen jest bardzo doświadczoną firmą badawczą w Hongkongu. Digital Ad Ratings dostarczyło cennych informacji w Stanach Zjednoczonych i na innych rynkach, na których zostało uruchomione. Digital Ad Ratings jeszcze bardziej zwiększy nasze zaufanie do wiarygodności wyników cyfrowych na rynku w Hongkongu" - Carina Yip, dyrektor generalny ds. sprzedaży cyfrowej w Next Mobile.
“Nielsen has long been a trusted measurement party in the industry. With Digital Ad Ratings, Nielsen has developed the measurement solution based on people, not cookies. It also provides cross-device measurement, which is much desired by the market and by our clients,” said Bryan Wang, Head of Marketing Science, Facebook, Greater China.
“These tools will allow us to convert frequency and media exposure into a common definition and standard that enables us to compare traditional and digital channels. This ability will help us adapt to an evolving new world by enabling us to identify the optimal mix of media that covers both traditional and digital and gives us the right ROI,” said Alan Choy, Marketing Director of Specialized Nutrition, FrieslandCampina Hong Kong. “Nielsen has the credibility and expertise needed to establish a common standard, especially for something across traditional and digital media. I think the entire market will be on board.”
About NielsenNielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
CONTACT:Cheryl Wen, cheryl.wen@nielsen.com, +852 6772 8517 (mobile)
