New Yorkย โ Oct. 2, 2015 โ Nielsen and Westwood One announced today that Westwood One has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and Westwood One 24/7 syndicated programming.
Nielsen BDSradio is the world’s leading measurement tool for streaming, airplay and sales data for the record and radio industries and powers the official Billboard charts. The tool produces strategic programming research, including comprehensive music reports, competitive head-to-head analyses and custom reports that enable broadcasters, rights owners and streaming services to optimize programming, measure consumption and maximize audiences.
Charles Steinhauer, dyrektor operacyjny Westwood One, powiedziaล: "Siลa naszej platformy, nasze ostatnie inwestycje w sprzedaลผ i marketing oraz silna ciฤ gลoลฤ naszych partnerstw pozwoliลy nam reprezentowaฤ najlepsze w swojej klasie usลugi w branลผy. Jesteลmy dumni z przedลuลผenia naszej wspรณลpracy z Nielsen i cieszymy siฤ na wspรณlnฤ przyszลoลฤ".
"Cieszymy siฤ, ลผe moลผemy przedลuลผyฤ naszฤ udanฤ wspรณลpracฤ z Westwood One", dodaลa Erin Crawford, GM of Music, Nielsen. "Jako wiodฤ cy dostawca treลci rozrywkowych audio, Westwood One jest dla nas idealnym wspรณลpracownikiem, poniewaลผ nadal opracowujemy nowe innowacyjne narzฤdzia dla dynamicznego przemysลu muzycznego. Jest to ลwiadectwo naszego zaangaลผowania w wysokiej jakoลci usลugi i spostrzeลผenia i nie moglibyลmy byฤ bardziej dumni".
Nielsen BDSradio przetwarza ponad 7 miliardรณw strumieni kaลผdego tygodnia i ponad 550 000 wykryฤ muzycznych kaลผdego dnia z ponad 1900 stacji radiowych, sieci i kanaลรณw wideo w USA, Kanadzie i Meksyku. Prowadzone przez Nielsen pomiary konsumpcji muzyki, w tym monitorowanie radia, sprzedaลผy i streamingu, a takลผe badania konsumenckie, sฤ walutฤ dla branลผy rozrywkowej. Nielsen jest wyลฤ cznym dostawcฤ danych o sลuchalnoลci, sprzedaลผy i aktywnoลci streamingowej na ลผฤ danie dla list przebojรณw Billboard i jest globalnym standardem pomiaru muzyki.
O firmie Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Informacje o Westwood One
Westwood One offers audio products to engage listeners whenever, wherever they are. We are a trusted connection between audio companies, advertisers, and audience, reaching hundreds of millions of monthly listeners. Our portfolio features exclusive brands people love, such as the NFL, Westwood One Backstage, NASH, Rdio, and more. As the national-facing arm of Cumulus, we represent more than just a radio network; we are a multi-platform provider of sports, music, news, spoken word, and digital content.ย Visit westwoodone.com.
Kontakty
Nielsen
Anna Loynes: (818) 761-7159; Soundscan@nielsen.com
Westwood One
Jana Polsky: (212) 641-2101; jpolsky@westwoodone.com
