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3 minute read | January 2015

Singapore – 28 January 2015: Nielsen, global information and insights company, and ResponseTek, leading Customer Experience Management (CEM) software provider for enterprise brands, have formed a multi-country strategic alliance to create a powerhouse customer experience solution.

The new solution, the Nielsen Listening Platform, merges the world’s authority in market research and consumer insight with the top global CEM platform. This enables companies to measure real-time customer feedback on important interactions, and convert this intelligence into concrete operational improvements that can be implemented by the employee interacting with the end consumer.

The Nielsen Listening Platform measures and analyses customer feedback as it happens, provides key performance metrics and dashboards so that learning flows throughout the whole organisation, from senior management right down to the frontline. It then manages the corrective actions that must be taken with the end consumer through automated alerts and workflow management. Clients of the solution will have access to industry benchmarks and best practices to assess key performance metrics against competitors.

“In the digital era, customer experience is a critical differentiator for companies operating in the services sector,” says Vishal Bali, Managing Director of Nielsen’s Consumer Insights business in Southeast Asia, North Asia and Pacific. “Nielsen and ResponseTek share a common vision to leverage world-class customer experience management know-how together with state-of-the-art technology to drive operational improvements. We are thrilled to launch this new solution to help our clients develop CEM best-practices and transform their business based on the voice of the customer.”

“The partnership between ResponseTek and Nielsen creates a unique end-to-end customer experience solution that brings together strategic industry trends, consumer research and transaction level insights,” says Syed Hasan, President and CEO of ResponseTek. “With this combined approach, today’s businesses can translate real-time customer feedback into concrete business improvements at the frontline that positively impact the consumer.”

Effective January 2015, the Nielsen Listening Platform has first been made available in Asia Pacific, the Middle East and Africa, offering service-oriented sectors such as banking, retail and telecommunications a transformative solution for putting customers at the heart of brand success. “


Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit


ResponseTek is the global leader in customer experience management (CEM) software with clients in nearly 60 countries serviced by offices in North America, Europe, India and Australia. The ResponseTek Listening Platform™ collects and analyses feedback and sentiment in real-time from customers interacting with a company’s website, call centres, retail locations and social platforms. Based on customer feedback analysis, we provide concrete actions to both front-line and executives to improve the brand experience that leads to increased revenue and reduced customer churn. For more information on ResponseTek, visit


This news release includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as ‘will’, ‘expect’, ‘should’, ‘could’, ‘shall’ and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include without limitations general economic conditions, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and specific risk factors discussed in other releases and public filings made by the Company (including the Company’s filings with the Securities and Exchange Commission). This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this press release, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events, or other factors.


Deanie Sultana+65 6672