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Nielsen and Digimarc to Offer Extended Use of Nielsen Watermarks

3 minute read | October 2015

Will Help Clients Utilize Linear Media Encoding Watermarks In Second Screens

New York  – Oct. 27, 2015 – Nielsen (NYSE: NLSN) and Digimarc Corp. (NASDAQ: DMRC) the pioneer and world leader in digital watermarking, announced today that they are joining forces to make Nielsen watermarks available to clients for applications beyond audience measurement. The service will allow clients to determine new ways to engage with consumers on second screens and provide enhanced flexibility to drive brands’ engagement strategies.

Nielsen clients will be able to utilize encoding and decoding technology that is currently used in the ratings services knowing that it will not disrupt or cause issues with their measurement services. Nielsen has also been working with many industry bodies to drive efficiencies in audience measurement, such as binding content identifiers like AD-ID and EIDR, and by linking watermarks or fingerprints to media assets and to meta data libraries.

“By working together, Nielsen and Digimarc intend to enable our clients to use the watermarks that already exist in their media workflows for an expanded range of valuable applications,” said Kelly Abcarian, Global Watch Product Leadership, Nielsen. “We continue to invest in our watermarking technology and this new service provides a proven means of addressing current requirements as well as providing clients with flexibility to innovate and adapt as they engage with audiences and address future business needs.”

The new offer will also provide the established Digimarc Discover platform for easy implementation and support of additional new capabilities required to meet the needs of Nielsen clients. According to Digimarc’s CEO, Bruce Davis, “Digimarc Discover is a comprehensive platform that enables efficient, accurate, and economical mobile engagement with virtually all media, including TV, radio, movies, publications and consumer products. Digimarc aims to enrich everyday living with its patented Digimarc Barcode and associated intuitive computing platform.”


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit


Digimarc Corp. (NASDAQ:DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Barcode. The Digimarc Barcode enables industrial scanners, smartphones, tablets, and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to humans and do all that visible barcodes do, but even better, and can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management, and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. Digimarc develops and delivers solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter @DigimarcCorp.