2월 9일 일요일은 하루 총 시청 시간이 1,100억 분을 넘어서며 게이지 역사상 두 번째로 가장 많이 TV를 시청한 날로 기록되었습니다.
Tubi는 빅 게임 기간 동안 전체 스트리밍의 3분의 1을 차지했습니다.
스트리밍이 43.5%로 역대 가장 높은 점유율을 기록했으며, 전통적인 TV가 44.4%로 1점 미만의 점유율 차이로 그 뒤를 이었습니다.
NEW YORK - March 18, 2025 – Super Bowl Sunday ranks as one of the most heavily viewed days of television each year, and this year’s Super Bowl Sunday, February 9, tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes. This total day viewership milestone has been reached just one other time since The Gauge launched in May 2021, with Super Bowl Sunday on February 11, 2024, leading by a relatively slim margin of about 500 million minutes.
A record-breaking 127.7 million viewers watched FOX’s broadcast of Super Bowl LIX, including a simulcast streamed on Tubi (FOX’s free streaming service), which clearly resonated with consumers and further illustrated how cross-platform distribution has materialized into real world success. While previous Super Bowls have offered alternative streaming options, Tubi’s free and subscriptionless features provided a means for the Big Game to reach even more viewers. As the game aired live, Tubi represented a third of all streaming usage and multiplied its audience to nearly 16 times its January 2025 average. Viewers that watched Tubi during the Super Bowl were 38% more likely to be 18-34 than the total game average, and also skewed slightly female. Overall, Tubi’s February usage was up 17% over January to finish with 2.0% of total TV watch-time, its largest share since July 2024.
일반적인 계절적 추세에 따라 1월부터 2월까지 TV 시청 시간은 감소했습니다. 그러나 스트리밍은 영향을 가장 적게 받았으며, 1월에 비해 점유율이 0.9포인트 상승하여 이번 달 전체 시청 시간의 43.5%를 차지하며 TV 시청 파이에서 사상 최대 점유율을 기록했습니다. 이에 비해 공중파(21.2%)와 케이블(23.2%)을 합친 2월 TV 시청 시간은 44.4%를 차지했습니다.
2월에 TV를 통해 YouTube를 시청한 시간은 지난달에 비해 2.5% 증가하여 전체 TV 시청 시간의 11.6%를 차지했으며, 이는 YouTube 및 전체 스트리밍 카테고리에서 최고 기록입니다. 또한 2월 스트리밍 시청 시간 중 약 27%가 YouTube 시청에 사용되었습니다.
Following its platform-best performance achieved last month, Netflix represented the second largest share among streaming services in February with 8.2% of TV. Netflix also owned the top streaming program in February with its original action-thriller series The Night Agent, which captured 6 billion viewing minutes across the month. Bluey on Disney+ was second with 4.2 billion minutes.
Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month’s largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 top cable telecasts, as cable news gained 8% over January to represent 27% of all cable viewing in February.
On broadcast, the Super Bowl and its pregame and postgame programs on FOX were followed by NBC’s Saturday Night Live 50th Anniversary Special with 16.5 million viewers, and The Grammys on CBS with 16.2 million viewers. Broadcast dramas, which accounted for the largest share of broadcast viewing in February (27%), were up 15% versus last month and led by CBS’ Tracker (10.6 million) and Matlock (9.4 million).
지난달 NFL과 대학 미식축구 플레이오프의 포스트시즌 성공으로 인해 2월의 전통적인 TV 시청률은 더욱 가파른 하락세를 보였습니다. 이는 1월에 비해 공중파에서 54%, 케이블에서 42% 감소한 스포츠 이벤트 시청률에서 가장 두드러졌습니다. 슈퍼볼과 앞서 언급한 인기 방송의 호조에도 불구하고 전체 방송 시청률은 10% 하락하여 21.2%(-1.3%포인트)를 차지했습니다. 한편, 케이블은 9% 감소하여 총 23.2%(-1.2% 포인트)를 차지했습니다.
2025년 2월 간격 날짜에는 2025년 1월 27일부터 2025년 2월 23일까지가 포함되었습니다. 닐슨 보고는 월요일부터 일요일까지의 측정 주간으로 구성된 방송 캘린더를 따릅니다.
Note: As of the January 2025 Gauge report, Disney+, Hulu and ESPN+ viewing are aggregated into a single total represented as “Disney Streaming.” Learn why.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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