닐슨의 비즈니스 리소스 그룹(BRG)은 포용, 용기, 성장이라는 가치에 기반한 문화를 조성하는 데 중요한 역할을 담당하고 있습니다. 매년 새로운 각오와 목표 설정의 시기인 새해를 시작하면서, 닐슨의 BRG는 BRinG It! 캠페인을 통해 모든 직원이 함께 축하하고 참여할 수 있는 기회를 가집니다.
는 단 2주 동안 진행되며, 멤버십 또는 리더십 기회를 통해 BRG에 참여함으로써 얻을 수 있는 혜택을 소개하는 프로그램으로 구성되어 있습니다. "예비 BRG 회원과 리더들에게 커뮤니티의 일원이 되는 것의 가치를 보여줄 수 있는 시간입니다."라고 닐슨의 BRG 프로그램 리더인 카밀라 와이테는 말합니다. "BRG는 열정을 공유하고 개인적인 성장의 기회를 가진 새로운 동료들과 연결함으로써 사람들이 직장에서 즐거움을 찾을 수 있도록 도와줍니다."
This year’s BRG theme is Community Connection & Joy. Led by employee volunteers, our 15 BRGs create programs including fireside chats with external experts, professional development coaching, volunteer opportunities, certification programs, book clubs, and more. We have even connected with clients’ BRGs to celebrate cultural holidays like Diwali and Hanukkah. An employee favorite is the cross-BRG Leadership Summit which brings colleagues together to learn from each other and inspire the next generation of Nielsen leaders.
여성의 심장 건강을 위한 닐슨 BRG의 여성 건강 캠페인
Support & Employee Resources for Veterans BRG placed wreaths on the headstones of veterans as part of National Wreaths Across America Day
Nielsen Generation: Connecting Employees of All Generation’s team wishing everyone a happy new year
BRGs also differentiate Nielsen as a great place to work. “ALL-IN is a place where I know I have friends who can support me when times are tough,” said Shweta Shah, a leader of ALL-IN (Asians Learning, Leadership & Innovation at Nielsen)–Nielsen’s Asian-focused BRG. “We have fun, we teach others about our Asian culture and we also show how Nielsen’s data about the AANHPI audiences helps clients grow.”
We just launched SPARK (Securing Protection for Audience Research & Knowledge), our newest BRG. As an industry leader, Nielsen’s intellectual property has set the bar high for audience and content measurement. SPARK aims to foster a spirit of innovation with employees. “Nielsen employees have contributed to an industry-leading patent portfolio, with Nielsen receiving almost 300 U.S. patents in 2024,”said Peyton Meyer, co-founder of SPARK. “Through SPARK, we want to encourage employees who have never participated in the invention process, to contribute to Nielsen’s large and growing portfolio of intellectual property.” This includes increasing awareness about how to leverage intellectual property and trademarks to benefit the innovator’s career. “Our vision is to empower our colleagues to build their brand as innovators and be recognized for their ideas,” added Polina Borisova, SPARK co-founder.
닐슨의 BRG는 직원들이 자신의 역량을 최대한 발휘하고 지원 커뮤니티를 찾을 수 있는 문화를 조성하는 진정한 닐슨 커뮤니티의 핵심입니다.
