통합을 통해 Innovid의 광고 게재 인프라를 Nielsen ONE 와 통합하여 광고 측정을 간소화하고 개선할 수 있습니다.
NEW YORK – August 6, 2024 – 닐슨, a global leader in audience measurement, data, and analytics, and Innovid (NYSE:CTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, CTV, and digital, today announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid’s ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid would provide a seamless workflow, ultimately driving greater usability and coverage for ad measurement across platforms.
Nielsen has been at the forefront of driving cross-media audience measurement and through Nielsen ONE is providing the industry with a deduplicated view of ads and programs across linear, streaming, and digital. The companies are teaming up to evaluate a ground-breaking zero-touch workflow that would let the industry, including advertisers and agencies, benefit from Nielsen ONE reporting seamlessly. The simplified workflow would increase data quality, reduce operational workload, and allow Nielsen ONE customers to leverage Innovid’s full coverage of the streaming universe.
크로스 미디어 오디언스 측정의 선두주자인 크리테오와 CTV 및 프로그래매틱 세계에 대한 전례 없는 관점을 가진 Innovid의 독보적인 프레임워크가 만나면 효율성이 향상될 뿐만 아니라 Nielsen ONE 의 규모와 커버리지가 확대될 것입니다. 궁극적으로 양사는 업계에 크로스 미디어 광고 캠페인에 대한 총체적이고 종합적인 관점을 제공하는 것을 목표로 하고 있습니다.
닐슨과 이노비드는 앞으로 몇 달 동안 기술 통합을 테스트할 예정입니다.
Karthik Rao, CEO, Nielsen
“We’re excited to collaborate with Innovid to explore how combining our unique capabilities can make a greater positive impact on the future of audience measurement. Nielsen’s work to capture all the ways that people engage with content and ads is essential so that advertisers, creators and the industry know what’s being watched and we continue to innovate on top of our leading measurement approach to better serve the changing industry.”
Zvika Netter, CEO & Co-Founder, Innovid
“Nielsen’s robust industry footprint and methodology continue to make it the go-to standard for media trading and measurement. By joining forces and combining our technology, data, and scale, we will help build a better, more transparent, and accessible TV ecosystem for every advertiser. “
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
이노비드 소개
Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or X.
언론사 연락처
사라 무라토레
sarah.muratore@nielsen.com
