Die Integration wรผrde die Adserving-Infrastruktur von Innovid mit Nielsen ONE zusammenfรผhren, um die Anzeigenmessung zu vereinfachen und zu verbessern.
NEW YORK โ August 6, 2024 โ Nielsen, a global leader in audience measurement, data, and analytics, and Innovid (NYSE:CTV), an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, CTV, and digital, today announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovidโs ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid would provide a seamless workflow, ultimately driving greater usability and coverage for ad measurement across platforms.
Nielsen has been at the forefront of driving cross-media audience measurement and through Nielsen ONE is providing the industry with a deduplicated view of ads and programs across linear, streaming, and digital. The companies are teaming up to evaluate a ground-breaking zero-touch workflow that would let the industry, including advertisers and agencies, benefit from Nielsen ONE reporting seamlessly. The simplified workflow would increase data quality, reduce operational workload, and allow Nielsen ONE customers to leverage Innovidโs full coverage of the streaming universe.
Die Zusammenfรผhrung des fรผhrenden Anbieters von medienรผbergreifender Publikumsmessung mit Innovids einzigartigem Framework und beispiellosem Blick auf das CTV- und Programmatic-Universum wรผrde Effizienzsteigerungen ermรถglichen und Nielsen ONE eine grรถรere Reichweite und Reichweite bringen. Letztendlich wollen die Unternehmen der Branche einen ganzheitlichen, umfassenden Blick auf medienรผbergreifende Werbekampagnen bieten.
Nielsen und Innovid werden die technische Integration in den kommenden Monaten testen.
Karthik Rao, CEO, Nielsen
โWeโre excited to collaborate with Innovid to explore how combining our unique capabilities can make a greater positive impact on the future of audience measurement. Nielsenโs work to capture all the ways that people engage with content and ads is essential so that advertisers, creators and the industry know whatโs being watched and we continue to innovate on top of our leading measurement approach to better serve the changing industry.โ
Zvika Netter, CEO & Co-Founder, Innovid
โNielsenโs robust industry footprint and methodology continue to make it the go-to standard for media trading and measurement. By joining forces and combining our technology, data, and scale, we will help build a better, more transparent, and accessible TV ecosystem for every advertiser. โ
รber Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiencesโnow and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook und Instagram).
รber Innovid
Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or X.
Presse Kontakt
Sarah Muratore
sarah.muratore@nielsen.com
