75개 마켓의 닐슨 스카버러 및 라이자 서비스
New York, NY — Feb. 27, 2019 — Nielsen (NYSE: NLSN) and Viamedia, the leading cross-media advertising company, announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service for the greater Philadelphia market, including Nielsen Scarborough national custom qualitative service, as well as Nielsen Rhiza services in 75 LPM, set meter and return path data markets.
“We have a long history with Nielsen, and look toward the enhanced data sets Nielsen continually brings to the table,” said Mark Lieberman, President & CEO of Viamedia. “As a leader in cross-media advertising, we’re always evolving, and it’s imperative that we have the most sophisticated capabilities to meet the ever-evolving needs of our clients. Nielsen’s latest enhancements and technologies, including Rhiza, will enable us to deliver effective cross-media strategies to our advertisers that result in increased monetization opportunities across the country.”
The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough 그리고 Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Viamedia to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.
닐슨은 독점적인 지역 패널과 빅 데이터를 통해 업계에 편견 없이 지역 시장에 대한 완벽한 커버리지와 최고의 개인 수준 데이터를 제공합니다.
닐슨 로컬의 전무이사 제프 웬더는 "Viamedia는 크로스 미디어 오디언스와 지역 광고주를 연결하는 선두주자입니다."라고 말합니다. "닐슨 라이자를 통해 실제 개인 수준의 시청률과 최신 기술을 제공함으로써 정확한 측정이 가능한 Viamedia의 역량을 강화하게 되어 기쁘게 생각합니다. 앞으로도 비아미디어와 함께 광고주 및 이해관계자의 니즈를 충족시키기 위해 지속적으로 협력할 수 있기를 기대합니다."
닐슨 소개
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT VIAMEDIA Headquartered in New York City, Viamedia provides a comprehensive audience and impression-based local video and digital advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 72 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia’s success is built on its proprietary software, people and processes. For more information, please visit www.viamediatv.com.
Contact
닐슨
Dawn Rowan
dawn.rowan@nielsen.com
646-654-8641
닐슨
Brigit Hennaman
brigit.hennaman@nielsen.com
646-654-8314
