Nielsen Scarborough und Rhiza-Dienste in 75 Mรคrkten
New York, NY โ Feb. 27, 2019 โ Nielsen (NYSE: NLSN) and Viamedia, the leading cross-media advertising company, announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service for the greater Philadelphia market, including Nielsen Scarborough national custom qualitative service, as well as Nielsen Rhiza services in 75 LPM, set meter and return path data markets.
โWe have a long history with Nielsen, and look toward the enhanced data sets Nielsen continually brings to the table,โ said Mark Lieberman, President & CEO of Viamedia. โAs a leader in cross-media advertising, weโre always evolving, and itโs imperative that we have the most sophisticated capabilities to meet the ever-evolving needs of our clients. Nielsenโs latest enhancements and technologies, including Rhiza, will enable us to deliver effective cross-media strategies to our advertisers that result in increased monetization opportunities across the country.โ
The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough und Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Viamedia to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.
Nielsen bietet der Branche durch seine proprietรคren lokalen panels und Big Data eine unvoreingenommene, vollstรคndige Abdeckung des lokalen Marktes und die besten verfรผgbaren Daten auf Personenebene.
"Viamedia ist fรผhrend in der Verbindung von crossmedialen Zielgruppen mit lokalen Werbetreibenden", sagt Jeff Wender, Managing Director, Nielsen Local. "Wir freuen uns, Viamedia durch die Bereitstellung echter Bewertungen auf Personenebene und der neuesten technologischen Entwicklungen durch Nielsen Rhiza eine genaue Messung zu ermรถglichen. Wir freuen uns darauf, weiterhin mit Viamedia zusammenzuarbeiten, um die Bedรผrfnisse ihrer Werbekunden und Stakeholder zu erfรผllen."
รber Nielsen
Nielsen Holdings plc (NYSE: NLSN) ist ein globales Mess- und Datenanalyseunternehmen, das den umfassendsten und zuverlรคssigsten รberblick รผber Verbraucher und Mรคrkte weltweit bietet. Unser Ansatz verbindet proprietรคre Nielsen-Daten mit anderen Datenquellen, um Kunden auf der ganzen Welt dabei zu helfen, zu verstehen, was jetzt passiert, was als Nรคchstes passiert, und wie man am besten auf Basis dieses Wissens handelt. Seit mehr als 90 Jahren liefert Nielsen Daten und Analysen, die auf wissenschaftlicher Strenge und Innovation beruhen, und entwickelt stรคndig neue Wege zur Beantwortung der wichtigsten Fragen, mit denen die Medien-, Werbe-, Einzelhandels- und Konsumgรผterindustrie konfrontiert ist.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
ABOUT VIAMEDIA Headquartered in New York City, Viamedia provides a comprehensive audience and impression-based local video and digital advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 72 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamediaโs success is built on its proprietary software, people and processes. For more information, please visit www.viamediatv.com.
Kontakt
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
brigit.hennaman@nielsen.com
646-654-8314
