우리가 측정하는 산업 전반에 걸쳐, 우리는 진실의 원천으로 신뢰받고 있습니다. 미국에서는 2044년까지 전체 인구의 대다수가 다문화가 될 것이라는 냉혹한 진실이 있습니다. 그리고 미국 히스패닉 소비자가 이러한 다문화 성장의 상당 부분을 주도하고 있습니다. 그렇기 때문에 저희는 고객이 다문화 시장에서 성장할 수 있도록 히스패닉 직원을 성장시키고 발전시키는 직장 문화를 적극적으로 조성하기 위해 최선을 다하고 있습니다.
Our efforts were recently recognized by the Hispanic Association for Corporate Responsibility (HACR) on its annual Corporate Inclusion Index (CII), which measures Hispanic inclusion in corporate America. The CII tracks companies’ policies and practices in a number of areas on a five-star scale. We received top five-star billing for our employment practices, which is a reflection of our commitment to the development of our Hispanic associates.
"히스패닉계 소비자는 미국 주류에 대한 문화적 영향력을 확대하고 있으며 미국인이라는 의미를 점점 더 정의하고 있습니다."라고 닐슨의 최고 인사 책임자인 마이클 앨리시아는 말합니다. "우리가 서비스를 제공하는 시장에 대한 닐슨의 임무는 이러한 변화를 정량화하도록 돕는 것이며, 이는 우리 고객들에게 인구통계학적 변화의 의미를 문화적으로 이해할 수 있는 직원을 확보하는 것이 절대적으로 중요하다는 것을 의미합니다."
While organizations like HACR help us understand how to shape our workplace policies to meet the needs of Hispanic associates, much of our understanding comes directly from our employees themselves. Our Hispanic Organization of Leaders in Action (HOLA) employee resource group leads a variety of initiatives that demonstrably increase associate engagement, improve workplace policies and enrich the communities where we live and work. Just this year, HOLA associates were instrumental in the release of our 2019 Diverse Intelligence Series report on Latinx consumers, our support of numerous Hispanic community organizations including the National Hispanic Foundation for the Arts and the celebration of numerous culturally important milestones including Hispanic Heritage Month. And our HOLA members are essential to our ability to retain and advance Hispanic leaders, which are key metrics on the HACR CII.
Hispanic leaders and associates are empowered to further our Diversity & Inclusion strategy by Nielsen’s leadership—which starts with David Kenny, our CEO and Chief Diversity Officer. In 2019, David has boldly lent his voice in support of a fair and accurate 2020 Census, preserving the Deferred Action for Childhood Arrivals (DACA) program and increasing Hispanic representation in our ranks by adding his signature to The Hispanic Promise.
“Because we measure everyone, we have a responsibility to ensure that our Diversity & Inclusion program extends to everything we do—from our people to our products,” said Jose Luis Guevara, SVP of Global Input Operations and HOLA Executive Sponsor. “The recognition from HACR is an important signifier that we’re on the right track. However, it’s even more important that we continue to double down on our Hispanic talent, so we continue growing.”
Pictured above: Sam Renovato, Sr. Manager, University Relations and Talent Acquisition, Nielsen, and Lorraine Carrasco, Director, External Affairs, Government Relations and Public Policy, Nielsen, accepted the HACR award on Nielsen’s behalf.
