TV 시청률과 함께 사용할 수 있는 모든 화면에서 시청자 측정을 개선하는 비결
Bangkok – July 26, 2017 – Nielsen announced the launch of Digital Content Ratings, or Digital Content Ratings, starting August 1, 2017 onwards. At the heart of the development of audience measurement across all screens, DCR delivers daily digital content (video, website, and radio) viewer ratings. Can be used in conjunction with TV ratings
8월 1일 이후에는 미디어 소유자, 대행사, 제품 소유자 등 관심 있는 업계의 모든 고객이 이용할 수 있습니다. 소비자 디지털 콘텐츠 시청 습관에 대한 데이터 비교 보고서는 데스크톱 또는 기타 모바일 기기를 통해 매일 액세스할 수 있습니다.
“Delivering Digital Content Ratings is one of the most important milestones in our journey. And it proves our commitment to improving measurement for the online segment of the industry. reliable And it is information from independent organizations that are stable. consistent in delivery It is an international standard,” said Sin Petrarat, Managing Director of Nielsen Media Business, Thailand, Vietnam and Myanmar. consumer It also understands how digital content is viewed on every screen, enabling strategies to optimize programming, website and radio. their own maximum.”
Digital Content Ratings are the industry’s first and only service. that measures digital content viewing behavior from the total population in Thailand By collecting viewing digital content across desktops, laptops, smartphones (apps and browsers), tablets (apps and browsers), and smart phones. TV, where daily audience data reporting that provides insights into the gender and age of the audience will increase clarity in the data. and causing the continuous growth of the media industry
The Nielsen measurement service, Digital Content Ratings, uses the same measurement method as the Nielsen measurement service for Digital Ad Ratings (online advertising measurement services), which is widely used in the industry. It has been done in more than 25 countries around the world. Nielsen’s Digital Ad Ratings have delivered reliable measurement results to Product owner Agency and media owner for use in business With the launch of two services, Digital Content Ratings and Digital Ad Ratings, customers are able to obtain detailed, in-depth information that enables them to plan Both in terms of content and ad metrics like never before.
INDUSTRY RESPONSIBILITY AND SUPPORT TO NIELSEN’S DIGITAL CONTENT RATINGS
"우리는 시청자가 언제 어디서나 멀티스크린을 통해 콘텐츠를 시청하고 있다는 것을 알고 있으며, 시청자가 무엇을 보고 있는지, 어떤 장비를 사용하고 있는지 알고 싶습니다."라고 Workpoint Entertainment Public Company Limited의 디지털 TV 최고 경영자인 Chalakorn Panyachom 씨는 말합니다. "이 DCR 도구를 통해 우리는 이전보다 더 나은 가시성을 확보하고 더 많은 통찰력을 얻을 수 있습니다. 또한 디지털 시청자가 증가함에 따라 이 도구는 시청자에게 더 효과적으로 도달하기 위한 더 나은 비즈니스 의사 결정을 내리는 데 도움이 될 것입니다."라고 말했습니다.
In addition, Ms. Jitsupa Watcharapol, Chief Strategy and Marketing Officer Thairath TV station spoke about DCR, adding, “We can use it to develop TV content. to expand the audience to online platforms”
Mr. Plakorn Somsuwan, Managing Director of Bangkok Television and Radio Co., Ltd., said, “Based on the information By measuring the results of Digital Content Rating, we can get complete information from all platforms and channels. In addition to the TV ratings Which makes us confident that the audience hasn’t disappeared anywhere. Just change the viewing channel only.”
“It is important to develop measurement metrics, and there are still many gaps in the industry’s measurement system today. One of the big gaps is that we don’t currently have anything to measure across platforms. Platforms have their own different metrics, like a barrier, and when we look at consumers, we know we need to measure across platforms. This is the very first opportunity, the second chance is If we can benchmark and have metrics to measure like offline, because we can’t decide where we’re going to put our money if we don’t have the same metric to measure, you have to measure apples and apples. Apple It’s not apples and oranges, so measuring using the same metrics between offline and online can improve efficiency and ROI,” said Al-Hull Suhan. Vice President of Marketing – KFC, Yum Restaurants International (Thailand) Co., Ltd.
닐슨 소개
Nielsen NV(NYSE: NLSN)는 글로벌 성과 관리 회사입니다. 소비자가 무엇을 보고 구매하는지에 대한 심층적인 이해를 제공합니다. 소비자가 무엇을 보는지(시청)와 관련해서는 모든 시청자 데이터를 측정하고 수집하는 서비스를 제공합니다. 비디오, 오디오, 텍스트 등 소비자가 노출되는 모든 디바이스와 모든 콘텐츠를 미디어 고객과 광고주에게 제공합니다. 소비자가 무엇을 구매하는지와 관련해서는 닐슨은 제품 제조업체에게 글로벌 소매 시장 성과를 측정할 수 있는 척도를 제공합니다.
By combining data from both the Watch and Buy side, along with other data sources, Nielsen can provide its customers with excellent metrics as well as analytics that will improve the performance and business of its business. Customers Nielsen, a S&P 500 Index company, currently operates in more than 100 countries covering more than 90 percent of the world’s population. for more information Please visit www.nielsen.com
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