Through the Nielsen Cares global volunteering program, our associates mobilize Nielsen’s data, expertise and their own skills to positively affect the communities where they live and work around the world. Recently a Canadian associate, Gabriel Moreau, client manager, worked with members of Nielsen’s Advertising Effectiveness team to take on the task of leveraging Nielsen consumer research capabilities through skills-based volunteering to assist e2– Equality Effect with understanding the impact of its 160 Girls campaign in Kenya.
e2 is a Canadian-based charitable organization that uses human rights law to improve the lives of women and girls in Africa and around the world. The organization initiates innovative legal and constitutional challenges while also supporting grassroots education, law reform, test case litigation and outreach.
2013년 케냐 고등법원 판결은 강간으로부터 여아를 보호하기 위한 새로운 기준을 제시함으로써 국제적으로 여아 인권에 대한 법적 역사를 만들었습니다. '160 소녀' 공공 법률 교육 프로그램의 목표는 지역사회 구성원들에게 '160 소녀' 법원 판결의 중요성을 교육하고, 지역사회 구성원들이 경찰이 명예훼손 신고를 효과적으로 수사할 수 있도록 필요한 법률 지식을 제공하는 것입니다. 또한 여아 폭력에 대한 가해자의 책임을 강화하는 것을 목표로 합니다.
“Measuring the impact of human rights law has proved elusive for human rights practitioners over the years; evaluating the concrete value of an abstract legal concept like human rights has been an ongoing challenge,” said Fiona Sampson, CEO of the Equality Effect. “Working with Nielsen, and having the benefit of Gabriel Moreau’s leadership, e² has been able to fill a critical gap in the practice of social justice law by developing measurement tools and analyses that allow us to understand the impact the 160 Girls project is having on the ground, addressing the climate of impunity for rape. The inclusive and creative approach provided by Gabriel and the Nielsen team to measuring and evaluating the impact of 160 Girls has been invaluable—we are hugely grateful for this support.”
For Gabriel, working on this project was an opportunity to leverage his skills and expertise in a new context and create social value in another part of the world while making use of the Dedicated Volunteer TIme Nielsen associates have available to them. Gabriel used our unique survey capabilities to provide actionable insights around e2/160 Girls’ recent marketing campaign and delivered an in-depth analysis that measured the reach and resonance of this campaign to all Kenyans.
“Nielsen is in a unique position in its ability to support not-for-profits globally with our time and expertise,” said Gabriel. “Leading the e2/160 Girls project, not only was I able to offer my personal time to support an amazing organization, I was able to provide them with valuable insights on the overall impact of their campaign. This work played a key role in the recent selection of The Equality Effect as a best practice in the elimination of discrimination against women by the UN Human Rights Council.”
우리의 비즈니스는 미국 내 또는 전 세계의 커뮤니티만큼이나 건강합니다. 가브리엘과 같은 직원들의 시간과 헌신 덕분에 닐슨의 직원들은 닐슨 케어스를 통해 닐슨의 데이터와 소비자 인사이트 전문성을 폭넓고 깊이 있게 활용하여 우리가 살고 일하는 시장의 가장 큰 사회적 문제를 해결하는 데 도움을 주는 프로젝트를 진행할 수 있습니다.
사진 제공: e2와 160걸스 프로젝트.
