· Year on year growth across all devices – smartphone highest
· Five out of top ten entities report growth in unique audiences
Sydney, Australia – 23 March 2017: More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017.
Latest data released today by Nielsen reveals slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%) – see table below.
Current Events and Global News Sub-Category
Nielsen Digital Ratings (Monthly) data for February 2017 revealed that 5 out of the top 10 entities reported an increase when compared to the previous month.
News.com.au는 전월 대비 6% 증가한 570만 명의 순 방문자를 기록하며 1위 자리를 유지했습니다.
Nine.com.au는 460만(+3%)의 순 방문자 수를 기록하며 2위를 유지했고, smh.com.au는 430만(+6%)의 순 방문자 수를 기록하며 3위로 올라섰습니다.
ABC 뉴스는 410만 명의 고유 시청자 수를 기록하며 4위를 차지했습니다. 데일리 메일 오스트레일리아(290만 명), 가디언(270만 명), 야후7 뉴스(250만 명)가 5, 6, 7위를 유지하며 순위를 지켰습니다.
The Age는 240만 명의 고유 시청자(+4%)를 기록하며 10위에서 8위로 뛰어올랐고, 데일리 텔레그래프는 고유 시청자 수가 크게 상승(+15%)하여 13위에서 240만 명으로 9위로 올라섰습니다. 헤럴드 선은 220만 명의 고유 시청자 수를 기록하며 10위로 올라섰습니다.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
자세한 내용은 문의하시기 바랍니다:
재키 헬리커
닐슨
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
