모바일 뱅킹 앱 10개 중 8개는 순 방문자 수가 증가했다고 보고했습니다.
Top three Current Events & Global News sites remain stable
Sydney, Australia – 27 June 2016 – May 2016 recorded a threefold increase (314%) in the number of Australians visiting the Australian Electoral Commission (AEC) site, resulting in an uplift of unique audience numbers from 604,000 to 2.5 million, according to the latest insights from Nielsen Digital Ratings (Monthly).
재정 및 규제완화부 사이트에는 AEC 채널이 포함되어 있으며, 5월 한 달 동안 순 방문자 수가 180만 명에서 360만 명으로 96% 증가했습니다. 이러한 사이트의 증가는 신규 유권자 등록, 기존 유권자의 정보 업데이트, 우편 투표 신청, 상원 투표 규칙 변경 및 고용 기회에 대한 관심으로 인해 발생했습니다. 7월 2일 연방 선거를 앞두고 앞으로 한 달 동안 사이트 순 방문자 수가 계속 증가할 것으로 예상됩니다.
In the banking and finance category, 8 out of 10 mobile banking apps reported increases in unique audiences. CommBank continues to lead the mobile banking app subcategory with unique audience numbers of 4 million. Other banking mobile apps saw large uplifts in traffic – Bankwest (81.04%), Suncorp Bank (18.81%) and St George (16.74%) over the past month. Westpac Group saw significant increases in unique audiences during May to its Bank of Melbourne (80.47%), St George (18.43%) and Westpac (10.28%) sites.
Australians continue their love affair with Eurovision, largely due to Australian contestant Dami Im’s success, and subsequently unique audiences to Eurovision sites on SBS.com.au saw a strong overall gain of 17.54%.
The news category stabilised off an April peak with consistency in the top three leaders; news.com.au, smh.com.au and ABC news remaining in the same positions for unique audience numbers. There was some movement amongst the other sites; Yahoo7 returned to 7th from its April peak, The Daily Mail rose from 5th to 4th whilst the Herald Sun jumped above The Age.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR MAY 2016
|
Name |
고유 대상(000) |
1인당 페이지 조회수 |
Sessions Per Person |
1인당 시간(시간:mm:초) |
|
news.com.au |
5494 |
51 |
12 |
01:09:18 |
|
smh.com.au |
5102 |
27 |
10 |
00:56:18 |
|
ABC 뉴스 웹사이트 |
4635 |
21 |
8 |
00:23:28 |
|
데일리 메일 오스트레일리아 |
3173 |
22 |
9 |
00:36:09 |
|
가디언 |
3091 |
13 |
9 |
00:31:27 |
|
나인엠에스엔 뉴스 웹사이트 |
3074 |
18 |
9 |
00:19:44 |
|
야후7 뉴스 웹사이트 |
2897 |
11 |
7 |
00:11:35 |
|
헤럴드 선 |
2769 |
24 |
9 |
00:45:09 |
|
나이 |
2638 |
37 |
12 |
00:51:28 |
|
BBC |
2543 |
27 |
10 |
00:42:02 |
인터랙티브 광고국 소개
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
IAB의 역할은 회원사 및 광범위한 광고 및 마케팅 업계와 협력하여 마케팅 전략의 일부로 온라인을 가장 효과적으로 활용하는 방법을 파악하고, 고객을 더 잘 타겟팅하고 참여시키며, 브랜드를 구축할 수 있도록 마케터들을 지원하는 것입니다.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
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Email: jackie.helliker@nielsen.com
