총 잠재고객 측정에 있어 공통 지표의 중요성 입증
WASHINTON, DC – June 23, 2015 – Today, Nielsen unveils the results of the Q1 2015 Total Audience Report at its annual client conference and global events series 소비자 360. The latest edition of the report examines the different ways consumers are connecting with content and provides a comparable look at how devices, channels and technology platforms measure up against each other on a level playing field. The report also shares insights on how often different devices are accessed and time spent on each device.
공통 지표를 사용하여 서로 다른 플랫폼을 비교하는 것이 중요하다는 점을 강조합니다. 이 보고서는 디지털 동영상 조회수 또는 고유 시청자 수를 TV 평균 분당 시청자 수와 비교하는 일반적인 오류에 대한 업계의 혼란을 해결합니다.
닐슨의 총 시청자 보고서에 따르면, 라디오와 전통적인 텔레비전은 분석 대상 플랫폼 중 가장 큰 도달 범위를 가지고 있습니다. 구체적으로 라디오는 매주 약 2억 2,300만 명의 청취자(미국 성인의 93%)에게 도달하고, 텔레비전은 2억 2,900만 명 이상의 시청자(87%)에게 도달합니다. 디지털 디바이스 중에서는 스마트폰의 주간 도달 범위가 가장 넓어 미국 성인 인구의 70%에 도달합니다.
“The proliferation of technological devices has allowed consumers the luxury of connecting to content in their own ways and at their own leisure. However, measuring the value of viewers of different devices—because of the differences in the nature of the platforms themselves—have not historically aligned,” says Glenn Enoch, SVP Audience Insights & Analysis, Nielsen. “In this edition of the Total Audience Report, we took a hard and impartial look at look not just on how many consumers are connecting with devices and platforms, but how often and for how long.”
The Q1 2015 Total Audience Report is available at www.nielsen.com and is being shared at twitter.com/nielsen.
닐슨 소개
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Contact
Sal Tuzzeo, sal.tuzzeo@nielsen.com
