닐슨 인사이트 스튜디오에서 iHeartMedia의 CEO 겸 회장인 밥 피트먼(Bob Pittman)과 함께 현대 마케팅 전략에서 오디오가 수행하는 중요한 역할에 대해 논의합니다.
Tune in to hear about audio’s power in brand building, importance in creating a balanced marketing mix and the investments iHeartMedia is making in measurement and sports.
1. Audio’s dominance in media consumption: Brands excluding audio from their marketing mix risk missing crucial touchpoints with consumers during a significant portion of their media consumption time.
2. Audio’s strength in brand building: Audio is a cost effective solution in building brand awareness and maintaining an always-on presence, offering a way to achieve high reach and frequency.
3. Measurability of audio advertising: Measurement allows advertisers to better understand the value and impact of their audio investments, helping to optimize audio spend.
To learn more about how audio fits within audiences’ daily media diets, get the latest listening trends from 기록.
