신종 코로나바이러스(COVID-19) 팬데믹 이전에는 재택근무나 원격근무는 필수라기보다는 사치에 가까웠습니다. 하지만 팬데믹이 시작되면서 전 세계 기업들은 생존을 위해 눈 깜짝할 사이에 적응해야만 했습니다. 원격 근무를 활성화하여 어느 정도의 창의성을 발휘하지 않으면 매출 감소 가능성은 말할 것도 없고 생산성, 직원 신뢰도, 참여도가 크게 떨어질 수 있다는 비즈니스적 절체절명의 상황에 직면하게 된 것입니다.
According to Nielsen’s Remote Workers Consumer Survey, the pandemic forced about two-thirds of Americans to begin working from home on a full-time basis. And despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, respondents enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance. That said, Americans who are new to working from home have yet to fully settle into their routines, especially when compared with workers who worked from home or remotely before the pandemic. And as a result, they’re also still adjusting their media habits. To learn more, we spoke with Peter Katsingris, SVP of Audience Insights, who provides additional insight into the differences between the two groups of work-from-homers.
For additional insights about how consumers’ work-from-home lifestyles are changing traditional routines and behaviors, download the latest 닐슨 총 잠재고객 보고서.
