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1 minute read | August 2014

The popularity and engagement of Online Card Games among Indian Smartphone users has been analysed over months and here are some of the insights on growth and drivers based on usage data, released by Nielsen Informate Mobile Insights, which collects actual usage data from panels in multiple countries, bringing to you an accurate understanding of smartphone behavior.

An increase is seen for Online Card Game genre in penetration and engagement among Indian users over the past year.

The growing popularity of Online Card Games on smartphones is driven by male users.

Teen Patti Indian Poker, a home-grown app, has seen a huge rise in popularity as compared to similar Online Card Games by international developers. 

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