2024년 올해의 최고 시청자 평점 TV 엔터테인먼트 선정
거의 20년 동안 스트리밍은 미디어 환경을 변화시키고 시청자의 TV 시청 방식에 혁신을 가져왔습니다. 그 어느 때보다 더 많은 앱과 서비스에서 더 많은 스트리밍 콘텐츠를 이용할 수 있게 되면서 시청자들은 전체 TV 시청 시간 중 더 많은 시간을 스트리밍으로 전환하고 있습니다. 이를 고려해보세요: 2021년 5월 미국인의 총 TV 시청 시간 중 스트리밍이 차지하는 비중은 약 26%였으며, 2024년 12월 현재 이 수치는 43% 이상으로 증가했습니다. 같은 기간 동안 총 TV 사용량은 비교적 안정적으로 유지된 반면, 스트리밍 사용량은 급증했습니다.
2024년 시청자들은 스트리밍 서비스 이용에 약 14조 분을 소비했으며, 이는 약 97억 일 또는 2,650만 년에 해당하는 시간이다.
미디어 업계가 스트리밍의 성장을 이끄는 주요 트렌드를 더 잘 이해할 수 있도록, 닐슨은 2020년부터 매년 스트리밍 시청률을 공유하는 '스트리밍 언랩' 보고서를 발표하고 있습니다. 올해는 이 보고서를 확장하여 시청 카테고리를 추가하고 보고서의 명칭을 ARTEY 어워드로 변경했습니다. 닐슨의 설립자인 아서 C. 닐슨의 이름을 따서 '시청자 평가 올해의 텔레비전 엔터테인먼트'의 약자를 딴 이 상은 한 해 동안 가장 많이 시청한 TV 프로그램과 영화를 선정하는 상입니다.
2024년 ARTEYS에서는 총 시청 시간을 기준으로 측정하고 순위를 매기는 스트리밍 프로그램에만 초점을 맞췄습니다. 스트리밍에는 다양한 콘텐츠 유형이 있습니다. 저희는 다음과 같은 점을 인식했습니다:
2024년 최고의 신규 스트리밍 오리지널 시리즈
2024년 초, 엔터테인먼트 업계는 여전히 할리우드 작가와 배우들의 파업으로 인해 작년 내내 새로운 TV 콘텐츠의 흐름에 영향을 미쳤습니다. 그 결과, 기존 인기작의 시즌 초연과 더불어 스트리밍 플랫폼 전반에 걸쳐 수많은 새로운 오리지널 시리즈가 출시되었습니다. ARTEY 어워드의 최고 신규 스트리밍 오리지널 시리즈는 2024년에 소개되어 가장 많은 시청을 기록한 드라마, 코미디 및 각본 없는 장르의 스트리밍 타이틀을 선정합니다.
인기 신규 오리지널 드라마 시리즈
ARTEY WINNER: 낙진, Prime Video, 11.95 billion minutes
Prime Video’s sci-fi-action-drama Fallout debuted on the platform in April and racked up 2.9 billion viewing minutes in its first few days of release. It accumulated nearly 12 billion total viewing minutes throughout the rest of the year, ultimately placing fifth among all streaming originals in 2024. Fallout, which only has eight episodes in its first season, was also the fifth most-watched streaming original among adults 18-34.
RUNNER-UP: Fool Me Once, Netflix, 10.89 billion minutes
Netflix’s British import Fool Me Once was second among new drama series with 10.9 billion viewing minutes in 2024. Compared to 낙진 on Prime Video, Fool Me Once drew a bit of an older audience, getting 57% of its minutes from adults 50+.
인기 오리지널 코미디 시리즈
ARTEY WINNER: 아무도 원하지 않습니다, Netflix, 4.90 billion minutes
Netflix rom-com Nobody Wants This enjoyed three weeks atop Nielsen’s streaming charts following its release in late September, and went on to accumulate nearly 5 billion minutes through the end of year. While the show’s audience skewed toward women (69%), it was fairly balanced from an age perspective, coming in at 51% adults 18-49 and 43% adults 50+.
RUNNER UP: 내부자, Netflix, 2.94 billion minutes
Netflix’s new comedy series A Man On The Inside was released in late November and managed to accumulate nearly 3 billion viewing minutes in just a few weeks. Starring Ted Danson as a retired professor turned private investigator, A Man On The Inside appealed to an older audience with 62% of viewers aged 50+.
새로운 오리지널 무각본/다큐멘터리 인기 시리즈
ARTEY WINNER: American Nightmare, Netflix, 3.57 billion minutes
This Netflix true-crime docuseries premiered on the platform with three episodes in January 2024. American Nightmare drove more than 1 billion viewing minutes in its opening week, and its viewing total reached over 3.5 billion throughout the year. The docuseries resonated most with women who made up 62% of the audience, as well as younger adult viewers, as 56% of the audience fell into the 18-49 age range.
RUNNER UP: Unlocked: A Jail Experiment, Netflix, 2.50 billion minutes
Unlocked: A Jail Experiment premiered on Netflix in April and finished the year with 2.5 billion viewing minutes across eight episodes from a fairly diverse audience, with Black viewers accounting for 23% of the viewing total and Hispanic viewers making up 18%. The series also ranked fifth among all unscripted originals in 2024.
이 부문에서 상위 2개 작품에는 들지 못했지만, 대본이 없는 새로운 오리지널 시리즈에 대한 수상작을 두 개 작품으로 확대했습니다:
- Hulu’s Secret Lives of Mormon Wives notched 2.14 billion viewing minutes over the last four months of the year after debuting its first eight episodes on the platform in September. The reality series has been renewed for a second season, which is set to be released on the platform this spring, and ABC announced it would begin airing the first season of the show on its linear network in January 2025.
- 비스트 게임즈 premiered on Prime Video towards the end of December, and despite only three episodes available in the last days of the year, the competition-reality series still managed nearly 700 million minutes of viewing.
2024년 전체 상위 스트리밍 프로그램
ARTEY 어워드는 오리지널 시리즈, 획득한 시리즈, 영화 및 전체에 걸쳐 올해 가장 많이 시청한 스트리밍 타이틀을 선정합니다.
Top Overall Streaming Title & Top Acquired Series
ARTEY WINNER: Bluey, 55.62 billion viewing minutes on Disney+
The ARTEY for Top Overall Streaming Title of 2024 goes to the Australian animated series Bluey, which put up over 55.6 billion minutes of watch time on Disney+, with 43% of its massive viewing total attributable to kids 2-11.
RUNNER UP: 그레이 아나토미, 47.85 billion viewing minutes on Hulu and Netflix
With nearly 48 billion viewing minutes on both Hulu and Netflix in 2024, 그레이 아나토미 and its deep library of over 400 episodes continues to be a crowd favorite in both the streaming and linear TV spaces. Now in its 21st season on ABC, the medical drama created by Shonda Rhimes has been one of the top six most-watched streaming titles in each of the last five years (2020-2024), with over 185 billion minutes viewed in that time.
인기 스트리밍 오리지널 시리즈
ARTEY WINNER: 브리지턴, Netflix, 21.42 billion viewing minutes
The ARTEY for Top Streaming Original Series in 2024 goes to Netflix’s 브리지턴, which posted over 21 billion viewing minutes in 2024. Netflix released eight new episodes between May and June, which accounted for 56% of 브리지턴’s viewing total. In terms of its performance in Nielsen’s Streaming Top 10, 브리지턴 has 11 appearances at No. 1 overall, tying fellow Netflix original series Ozark for the most first place weeks for any streaming original.
RUNNER UP: 러브 이즈 블라인드, Netflix, 16.45 billion viewing minutes
러브 이즈 블라인드 benefited from the releases of both its sixth and seventh seasons in 2024, and the two combined accounted for 82% of its 16.5 billion minute total. The show has a balanced audience that closely follows the makeup of the overall TV viewing population at 17% Hispanic, 5% Asian, 16% Black and 61% White, indicating broad appeal.
We’re also extending an honorable mention in this category to Prime Video’s The Boys, which had a stellar year and placed third among originals with 13.6 billion minutes viewed. It was also the top streaming original series among men 18-34 by a significant margin. Additionally, The Boys now holds the distinction of having placed in the overall Streaming Top 10 list more than any other Prime Video title (16 weeks).
인기 스트리밍 영화
ARTEY WINNER: Moana, 13.03 billion minutes viewed on Disney+
With over 13 billion viewing minutes accumulated on Disney+ in 2024, Moana finished as the most-watched streaming movie for a second consecutive year. The Disney favorite exhibited a bump in viewership towards the end of the year that coincided with the theatrical release of its sequel, Moana 2. This marks Moana’s most-streamed year ever and solidifies it as the most-streamed movie since 2020.
RUNNER UP: The Super Mario Bros. Movie, 11.72 billion minutes viewed on Netflix
The Super Mario Bros. Movie notched 11.7 billion minutes viewed on Netflix in 2024, with kids 2-11 accounting for 5.7 billion minutes of its total.
Both Moana 그리고 Super Mario Bros. drew strong Hispanic audiences as well, with 25% and 29.6% of viewing, respectively, attributable to Hispanic viewers.
가장 많이 시청한 타이틀
이 카테고리에서는 방대한 라이브러리(50개 이상의 에피소드)를 보유한 스트리밍 타이틀을 조사했으며, 최소 한 에피소드 이상(20분 이상)을 시청한 시청자로 계산을 제한했습니다. 30분짜리 프로그램이 정주행률이 높은 경향이 있지만, 전반적으로 시청자의 프로그램 시청 시간은 놀라울 정도로 높았습니다.
ARTEY WINNER: 빅뱅 이론, 265.5 episodes per viewer on Max
빅뱅 이론 has a total of 281 episodes available on Max, and dedicated viewers averaged just over 265 episodes each over the course of the year! (Note, this does not mean they watched 265 unique episodes, just that they spent the equivalent of 265 episodes worth of time). This put the show head and shoulders above the competition for the bingeing crown. Coming in at No. 7 overall among this year’s top streaming titles, Big Bang tallied 29.1 billion minutes in 2024, 58% of which were driven by adults 18-49.
RUNNER UP: 아메리칸 대드!, 175.3 episodes per viewer on Hulu
Adult animation series are extremely popular in the streaming-scape, with Family Guy, Bob’s Burgers, The Simpsons 그리고 South Park all finishing in the top 30 for total minutes in 2024. Also among them was Binge Category runner-up 아메리칸 대드!, which averaged 175 episodes per viewer throughout the year on Hulu.
레거시 어워드
ARTEY 레거시 어워드는 오늘날에도 계속해서 시청자를 즐겁게 하고 사로잡는 시대를 초월한 지속 가능한 프로그램을 선정합니다.
ARTEY WINNER: Little House on the Prairie, 13.25 billion minutes on Peacock
Little House on the Prairie celebrated its 50th anniversary in 2024, having aired on NBC from 1974 to 1983. Whether it was nostalgia surrounding the anniversary milestone or the appeal of westerns among TV viewers, the show earned 13.3 billion minutes of viewing time on Peacock across the year. Adults 35-64 accounted for 63% of Little House’s overall viewing total, and it over-indexed among Black viewers, which comprised over 17% of its total viewership.
ARTEY WINNER: 건스모크, 10.23 billion minutes on Peacock / Paramount+
Gunsmoke was adapted for television in 1955 and ran for 20 seasons on CBS where it ranked as a top Nielsen-rated show for several years. Now close to 70 years since its debut, Gunsmoke is still delighting audiences across both scheduled (linear) TV and streaming platforms. The classic western series earned over 10 billion minutes of watch time in 2024 across Peacock and Paramount+. Its audience consistently skews toward the 50 and over crowd, and its viewership is strong among Black viewers who made up 36% of watch time in 2024.
2024년 상위 10대 스트리밍 프로그램 및 영화
출처: 닐슨 미국 전국 텔레비전 패널을 기반으로 한 닐슨 스트리밍 콘텐츠 시청률. 2인 이상 기준 총 시청 시간입니다. 스트리밍 플랫폼: Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Netflix, Paramount+, Peacock.
Interval: 01/01/2024-12/29/2024.
참고: 2024년 연간 총 스트리밍 분 수치는 원래 12조 분으로 보고되었으나 이후 14조 분으로 수정되었습니다.
Want more insights into the time viewers spend watching streaming video content? Check out Nielsen’s 스트리밍 콘텐츠 등급.
