Media measurement has never been easy. But now, as the world braces for economic turbulence ahead, marketers must double down on budgeting and measurement strategies that perform under pressure and continue to grow both brand & sales sustainably. In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks insights from over 150,000 global studies to determine what’s really driving media ROI.
웨비나를 시청하여 자세히 알아보세요:
- 미디어 예산을 최적화하는 방법
- 올바른 채널 조합을 결정하는 열쇠
- 측정 장애물을 극복하는 방법
For additional insights, download our 2022 ROI Report.
