WBDがPolsatをわずかに上回り、トップ10コンテンツ配信事業者ランキングで唯一の変化となった
Warsaw, Poland, 18.02.26: Nielsen, a global leader in audience measurement, data, and analytics, has today published its All Screens Video Landscape Report looking at data in Poland from January 2026. The report reveals that Warner Bros. Discovery has taken back the top spot in the distributor rankings, a position it has not occupied since May 2025.
The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens – TVs, PCs/laptops, smartphones, and tablets. January’s data saw Warner Bros. Discovery increase its audience share percentage from 17.59% in December 2025, to 18.35% in January 2026, with Polsat in second place with 17.54% and TVP taking the final podium position with a 17.21% share. All other rankings in the top 10 remain unchanged.
1月にはポーランドにおけるコンテンツ視聴時間も増加した。2025年12月から2026年1月にかけて、従来型テレビとストリーミングの両方の視聴時間が5%増加した。これは重要な増加である。なぜなら、ニールセンが毎年発表する新たなTVユニバース（視聴者層の定義）は2026年の新たな加重ルールを反映しており、それ自体で約1%の成長要因となるため、1月の視聴時間増加は実質的な視聴時間の延長を示している。
画面シェアの割合では、2025年12月から2026年1月にかけて、Googleのテレビ視聴率はわずかに低下（2％減）した。これは視聴者が他の画面でGoogleのコンテンツを視聴する傾向が強まったためである。一方、Netflixのテレビ画面での視聴率は2％増加（86％、2025年12月の84％から上昇）した。
Lucyna Koba, Market Leader, Nielsen Poland, said: “January’s data marks a significant milestone in the Polish media landscape, with Warner Bros. Discovery reclaiming the top distributor spot for the first time since last spring. As is so often the case, it is a highly competitive ‘battle for the podium’ with just over one percentage point currently separating the top three distributors. It’s a clear indication that the fight for engagement continues to be intense.
What is particularly striking is the 5% surge in time spent across both linear and streaming platforms. This year’s exceptionally harsh winter and subsequent cold weather clearly acted as a catalyst for the increased time spent, keeping audiences indoors and anchored to their screens.”
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
販売代理店 2026年1月
Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat X, Polsat Reality, Polsat Film2, Polsat Box Go, Polsat Go, Polsatnews.pl, Interia.pl
Warner Bros Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV – Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl
TVP: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3
Google: YouTube
TV Puls: TV Puls, Puls2
Telewizja Republika: TV Republika
Meta: Facebook, Instagram
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas+1, FILMBOX Premium, FILMBOX Family, FILMBOX Action, FILMBOX Extra
ネットフリックス: Netflix
Canal+: Canal+ Premium, Planete+, Ale Kino+, teleTOON+, Minimini+, CANAL+ KUCHNIA, Novelas, CANAL+ EXTRA1, CANAL+ EXTRA2, Canal+Seriale, Canal+ DOMO, Canal+1, Canal+Film, CANAL+ SPORT, Canal+360, CANAL+ SPORT5, Canal+ Dokument, CANAL+SPORT2, CANAL+SPORT3, CANAL+SPORT4, DocuBox, CANAL+(online)
Press contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
Market contact
Lucyna Koba, Market Lead, Nielsen Poland
E: lucyna.koba@nielsen.com
M: +48 602 477 386
