ケーブルテレビ視聴率が9％急増、カレッジフットボールプレーオフとニュースの好調が寄与。一方NFLはトップ15の放送視聴率を記録
ESPN（+86％）とFOXニュースチャンネル（+17％）の合計が、1月のケーブル視聴の21％を占める
ABCの『ハイ・ポテンシャル』と『ABCワールド・ニュース・トゥナイト』が、放送ドラマとニュース番組で首位を獲得
『ストレンジャー・シングス』が1月の視聴時間154億分で再びストリーミング番組首位に
NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Overall viewing was up 3.7% over December, fueled by a 9% monthly increase in cable viewership, in combination with high-stakes sports, returning broadcast dramas and colder winter temperatures that kept audiences indoors.
ケーブルThe Gauge において最大の月間視聴率増加を記録し、テレビ全体の21.2％を占めた（前月比+1.0ポイント）。ケーブルスポーツ番組の視聴率は12月比49％急増し、ESPNによるカレッジフットボールプレーオフ（準々決勝・準決勝・決勝戦を含む）の放送が牽引役となった。ESPN単独でも月間視聴率が82％上昇した。 一方、ケーブルニュースは1月の活発なニュースサイクルの恩恵を受け、12月比13％増加した。これは主にFOXニュースチャンネルの視聴者数17％増とCNNの29％増が牽引した。特筆すべきは、ESPNとFOXニュースチャンネルがそれぞれ1月の総テレビ利用時間の2.2％を占め、両ネットワーク合わせて今月のケーブル視聴の21％を占めた点である。
Sports remained the anchor for broadcast viewership in January as football continued to dominate the category. NFL games accounted for the top 15 broadcast telecasts, and the sports genre represented the largest share of the category’s viewership (30%). Broadcast dramas were also on the rise (up 24% vs. December), and High Potential on ABC emerged as the most-watched drama program of the month. Similar to cable, the busy news cycle boosted broadcast news viewing by 10% compared to last month, led by ABC World News Tonight. Overall, broadcast viewership was up 4.2% versus December and represented 21.5% of TV.
Following record viewing levels in December, streaming proved its resilience in January. Time spent streaming increased 2.7% month-over-month and the category continued to represent the lion’s share of TV usage with 47.0%. Across the category:
- Netflix mirrored the resilience of streaming following its best monthly performance to date. The platform achieved a steady 1% viewing increase (8.8% of TV) versus December, and owned the top streaming program for a second consecutive month, as ストレンジャー・シングス tallied 15.4 billion viewing minutes in January.
- Peacock viewership was up 10% in January, bringing the streamer to 1.8% of TV. Peacock’s monthly uptick was driven primarily by the new season of its original series 裏切り者たち, and by audiences watching simulcasts of NFL games carried on NBC. This cross-platform amplification was most noticeable on Sunday, January 18 during NBC’s broadcast of the NFL Divisional Playoff matchup between the L.A. Rams and Chicago Bears, which fueled a 78% boost in viewership over its monthly average.
- 無料広告付きストリーミングプラットフォーム全体では、TubiとThe Roku Channelがそれぞれ月間増加を記録した。Tubiは12月比6％増でテレビ視聴シェア2.1％を獲得。Roku Channelは5％増となり、プラットフォーム最高のテレビ視聴シェア3.0％を2か月連続で維持した。
2026年1月の期間（12/29/2025～01/25/2026）は4週間にわたりました。ニールセンの報告は放送カレンダーに準拠し、週単位の期間は月曜日に開始されます。
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
プレス連絡先
ローレン・パブスト
lauren.pabst@nielsen.com
