ReachTV、ニールセンを空港でのスポーツ中継＋オリジナルコンテンツの広告測定に起用

広告主や広告代理店は初めて、Nielsen ONE Adsを通じて、ReachTVのキャンペーン・パフォーマンスをスクリーン全体で他のパブリッシャーと直接比較することができます。

NEW YORK – April 14, 2025 – ReachTV, the home of live sports and TV for 50+ Million travelers a month, and ニールセン, a global leader in audience measurement, data, and analytics, are teaming up to enable a cross-media view of ad performance across 90+ airports in the U.S. With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming. ReachTV will also integrate Nielsen Media Impact, so buyers can build more effective media plans, connect with the right audience, and improve return on media investment.

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach.

“ReachTV offers a very unique and desirable audience for brands, reaching people on the move among our 2400+ gates and 750+ venues in airports and 500M+ mobile/connected devices. As consumers watch live sports and original content throughout the airport journey – from a restaurant, to the gate, to the in-flight experience via wifi, Nielsen is capturing our ‘on the move’ audience to be discoverable as digital monetizable inventory, through an innovative integration between our services. This first to market service empowers advertisers to understand our audience, leverage cross-media engagement, and maximize media investment through effective planning and share shift analysis,” said Paul Krasinski, Chief Strategy Officer of ReachTV. 

"進化するデジタル環境では、これまで以上に多くの選択肢があり、広告主は消費者とのパーソナライズされたインタラクションを迅速に発見し、評価し、計画し、効率的に実行できなければなりません。ReachTVをNielsen ONE Adsに統合することで、消費者パズルの重要なピースが解き放たれ、旅行消費者のオーディエンスが必要とする情報が明確になり、最終的には広告主がクロスプラットフォームやパブリッシャーのキャンペーンを計画・測定する際に、最も情報に基づいた意思決定をするのに役立ちます」と、ニールセンの最高収益責任者（CRO）であるアミルカー・ペレスは述べています。

ニールセンは、消費者がコンテンツや広告を視聴する場所を問わず、消費者を測定するために革新を続けています。ニールセンの測定は、デジタル、リニア、ストリーミング、CTVを網羅する業界最大のビッグデータ・フットプリントと広範なカバレッジの規模に裏打ちされた、パネルからの個人レベルのデータによって支えられています。

ニールセンについて ReachTV

ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, the NBA & WNBA, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.

ニールセンについて

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).

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