ニールセンとXR、プラットフォーム統合を発表。ブランドと代理店がニールセン測定技術を活用した広告配信を容易に実現

Partnership brings Nielsen ONE measurement activation directly into XR’s advertising delivery platform.

December 18, 2025 – Nielsen, a global leader in audience measurement, data and marketing intelligence, and XR (Extreme Reach), the leading platform for powering advertising operations, today announced a new collaboration aimed at driving greater interoperability, simplicity and ease of use for marketers and agencies by enabling Nielsen ONE measurement via XR’s ad server.

Producing advertising creative and launching cross-platform campaigns has become more complex, with hundreds of operational steps now sitting between ad production and delivery. XR’s integration with the Nielsen Tagging API aims to remove that complexity, making it faster and easier for brands and agencies to include Nielsen measurement at the point of campaign activation and delivery. Specifically, application of Nielsen tags to digital campaigns will be automated as part of this new workflow.

XRの戦略的パートナーシップ担当上級副社長、シャーマン・リー氏は次のように述べた。「ニールセンとの長年にわたる関係を拡大し、Nielsen ONE ブランドおよび代理店キャンペーンの配信プロセスを効率化できることを大変嬉しく思います。この提携は、世界最高水準の広告資産管理、権利管理、配信ソリューションを通じた広告業務の変革、そして業界をリードする測定プロバイダーとの連携というXRの使命を体現するものです」

この統合は次のように機能します：XRプラットフォーム内で、マーケターは測定プロバイダーとしてニールセンを選択できるようになり、XRが配信するあらゆる広告資産やキャンペーンにNielsen ONE 自動的に適用されます。これにより複数の手動作業が不要となり、エラー発生の可能性が低減されるため、ブランドや代理店はキャンペーンをより迅速に展開し、オーディエンスへの影響をより確信を持って測定できるようになります。

“We listen closely to our customers and the industry when we innovate, and a real, pressing need for them is ad solutions that remove unnecessary work and friction, which is where we and Extreme Reach can help,” said Nichole Henderson, SVP of Global Measurement & Outcomes Product at Nielsen. “Solutions like these help us improve the overall ad ecosystem as well as make us better business partners to our clients.”

ニールセンについて 

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).

ニールセンについて XR) エクストリーム・リーチ

XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Canada, Europe, Asia, and Australia. Learn more at www.xr.global.

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