Netflixの視聴数が5月比で13.5%増加、ストリーミングの月間増加数の42%を占める
ピーコックが13.4％増、「ラブ・アイランドUSA」新シーズンが後押し
夏休みのおかげで子供とティーンエイジャーのテレビ利用が27％増加
NEW YORK - July 15, 2025 – In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, streaming viewership surged again in June to represent 46.0% of television usage. Time spent streaming was up 5.4% over last month, which was primarily driven by both a standout month for Netflix, and a seasonal influx in viewing from school-aged audiences.
Netflix recorded the largest monthly uptick among streaming platforms in June, posting a 13.5% viewing increase over May and adding 0.8 share points to command 8.3% of TV. In fact, Netflix’s performance was so strong, it accounted for 42% of streaming’s total monthly gain. The considerable upswing for Netflix was powered by a slate of highly successful content, including its original series Ginny & Georgia, which was the most-streamed title of the month with 8.7 billion viewing minutes. The “Netflix Effect” was also in full view with the immediate popularity of acquired series Animal Kingdom そして Blindspot, which earned the second and third most-streamed titles in June and combined for 11.4 billion viewing minutes (5.71B and 5.69B, respectively). Finally, Netflix rounded out the month with the release of the third season of イカゲーム, which generated nearly a billion viewing minutes—per day—across the series in the final three days of the June interval.
Peacock was a close second to Netflix from a monthly increase perspective, notching a 13.4% usage uptick. Peacock’s increase was driven by the new season of its original series Love Island USA, which garnered 4.4 billion viewing minutes and was the fourth most-streamed title of the month. Peacock ultimately gained a tenth of a share point to finish with 1.5% of TV in June, up 0.3 points compared to June 2024.
子供とティーンエイジャーは、ストリーミングのシェアシフトのもうひとつの主な要因であり、テレビ利用全体の増加の主な要因でもある。テレビの前で過ごす時間が増えたことで、6～17歳の総利用時間は前月比27％増となり、6月のテレビ視聴時間の3分の2（66％）をストリーミングが占めた。偶然にも、NetflixとPeacockは、前月比で6-17歳層の視聴が最も増加し、それぞれ5月比で32％、37％増加した。
また、この学齢層で特筆すべきは、「その他」のカテゴリーへの貢献である。その他」には様々なソースが含まれるが、主な寄与はビデオゲーム機の使用とセットトップボックスの使用である。その他」カテゴリーは、5月と比較して全体では14％増であったが、6～17歳では41％増と大幅に増加した。
Though broadcast and cable each exhibited declines in overall viewing in June, there were a few bright spots. For broadcast, the NBA Finals on ABC represented the top seven telecasts of the month and helped lift broadcast sports viewership by 17% compared to May. In addition to the seven finals games, ABC took each of the top 12 telecasts in June, including the NBA Trophy Presentation and ABC World News Tonight. Cable also benefited from NBA viewership, as the NBA Conference Finals on ESPN and TNT ranked as the top two cable telecasts. A busy news cycle also drove cable news viewing up 12% versus May, and feature film viewing also trended upward. Cable also benefitted from special programming, including the Army 250 Parade on FOX News Channel which ranked fifth among cable programs with 2.8 million viewers, and Goodnight and Good Luck on CNN, which was seventh among cable programs in June with 2.4 million viewers.
しかし、伝統的なテレビ視聴の夏枯れは今月も顕著で、放送とケーブルの合計シェアは5月の44.2％から6月は41.9％に低下した。全体では、放送視聴は5％減の18.5％となり、テレビ全体の20.0％を初めて下回った。ケーブルの視聴は5月と比較してほぼ横ばいであったが、テレビ全体の利用が増加したため、ケーブルのシェアは0.7ポイント減少し、23.4％となった。
2025年6月のインターバルには、2025年5月26日から2025年6月29日までが含まれる。ニールセンのレポートは、月曜日から日曜日までを測定週とする放送カレンダーに従っている。
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
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