広告主、代理店、パブリッシャーが視聴者をより深く理解できるよう、NMCは新たなコラボレーションにより、きめ細かな視聴者インサイトを提供する。
米国、英国、カナダで発売中。
NEW YORK, August 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and InfoSum, a leading global data collaboration platform, today announced that Nielsen Marketing Cloud (NMC) data is now available within the InfoSum environment.
これにより、広告主、代理店、パブリッシャーは、NMC独自のデータセットを使用してファーストパーティデータを強化し、その結果、データコラボレーションプラットフォームでオーディエンスをより深く理解できるようになる。
NMC’s data offering is backed by Nielsen’s industry-trusted data and premium third-party data sources, and provides a comprehensive view of how consumers engage with media across channels and platforms. In collaborating with InfoSum, clients can leverage NMC’s ID graph and audience segments for the enhancement of their first-party data strategy, including greater insights, audience enrichment, look-alike modeling, and activation, all under stringent privacy protocols.
“We’re excited to bring Nielsen Marketing Cloud’s trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem,” said Marc Cestaro, SVP, Sales North America, at InfoSum. “NMC is widely recognized for its innovation and expertise in helping brands better understand and engage their audiences. By combining that with InfoSum’s privacy-first infrastructure and secure data collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, faster, and more privacy-conscious solutions.”
「データコラボレーションプラットフォームは、消費者のプライバシーを守りながらビジネスの成長を促進するように設計された方法で、企業がデータを充実させ共有する方法の不可欠な部分です。「ニールセンは、ブランドやパブリッシャーが戦略を向上させるために必要なツールを提供し、選択したプラットフォームで当社のデータと連携することで、意図したオーディエンスによりよくリーチできるよう、革新を続けています。
The datasets are now available within InfoSum in the U.S., UK, and Canada. Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage the marketing process in a single place—from media planning and activation to data management and attribution.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
