London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut, will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and will be based in London.
レボリュートでは、収益成長の推進において極めて重要な役割を果たし、商業部門全体で高業績のチームを構築、率いた。また、ブランドのGTM戦略を策定・実行し、その物語とポジショニングを形成した。
それ以前は、2018年にEMEAで初の商業採用としてTikTokに入社し、広告事業の立ち上げと拡大を行い、後に同地域でのTikTok Shopの立ち上げを主導した。また、ビジネス全体のさまざまなマネタイゼーション・イニシアチブを主導した。
Amilcar Perez, Chief Revenue Officer, Audience Measurement, Nielsen, commented: “It is vital for us to continually innovate and exceed the demands of a dramatically changing media landscape, continuing to service our clients in as many new and different ways as possible and ensure that we help them to shape the future of media.
「イナムは20年にわたるキャリアを持ち、Revolut、TikTok、受賞歴のあるクリエイティブ・モバイル企業Adludioといった世界的に有名なブランドを含む、さまざまなモバイルおよびビデオ新興企業のデジタル・ビジネスの立ち上げと成長において重要な役割を果たしてきました。この卓越した経験が、EMEAチームの新しくエキサイティングな前進をナビゲートしてくれると確信しています。"
Inam Mahmood, General Manager, Audience Measurement, EMEA, added: “I am thrilled to join Nielsen and contribute to its fantastic reputation of driving innovation and delivering actionable insights to our clients. In today’s rapidly evolving and fragmented marketplace, understanding consumer behaviour is more critical than ever. I look forward to working with this talented team to deepen our client relationships and partnerships, explore new growth opportunities, and continue Nielsen’s exceptional commitment to shaping the future of audience measurement across the EMEA region.”
ニールセンについて
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
Press contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
