ディズニーとネットフリックスがそれぞれカンパニー・ベスト・パフォーマンスを獲得
FOXとディズニーが月次成長率で首位、12月比で12％増
CNN(+39%)、FOXニュースチャンネル(+29%)、MSNBC(+26%)が1月の多忙なニュースサイクルで人気を獲得
NEW YORK – February 25, 2025 - Disney accounted for 12.0% of time spent watching TV in January 2025 according to Nielsen’s Media Distributor Gauge, locking in its best monthly share of TV among media companies since the report was established in November 2023. Disney’s success was primarily due to the College Football Playoffs, which represented the seven highest rated cable telecasts in January, and which drove an 84% monthly increase in ESPN viewership. Overall, viewing to Disney-owned entities was up 12% versus December to add 0.8 share points.
Further summarized in Nielsen’s January 2025 Gauge ‘Classic’ report, this month’s Media Distributor Gauge results were also influenced by a 5% monthly increase in TV watch-time. A busy news cycle helped drive a 26% monthly uptick in cable news viewing, including +26% for MSNBC, +29% for FOX News Channel and +39% for CNN. However, FOX News Channel ultimately provided the primary boost for FOX at the total distributor level, leading the way with its coverage of the presidential inauguration. Overall, FOX was up 12% in January and tied Disney for the largest monthly viewing increase among distributors, finishing with 7.6% of total TV (+0.5 pt.).
Netflix clinched its highest share of TV to date with 8.6% of overall viewing in January. The pure-play streamer followed an already robust December with an even stronger January as its watch-time climbed 7%. This was due in large part to イカゲーム, which generated 9 billion viewing minutes as January’s top streaming title, in tandem with 11 other original series and movies that reached over 1 billion viewing minutes each.
ホリデーシーズンからの移行に伴い、1月のケーブル映画視聴は12月と比較して22％減少した。このため、それまで2ヶ月連続でシェアを伸ばしていたホールマークのシェアは0.6ポイント減少し、1.0％のシェアとなった。
2025年1月のインターバルには、2024年12月30日から2025年1月26日が含まれる。ニールセンのレポートは、月曜日から日曜日までを測定週とする放送カレンダーに従っている。
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
プレス連絡先
ローレン・パブスト
lauren.pabst@nielsen.com
