ニールセンでは、ビジネスリソースグループ（BRG）が、インクルージョン、勇気、成長という当社の価値観に根ざした企業文化を育む上で重要な役割を果たしています。毎年、新たなスタートを切り、目標を設定するこの時期に、BRGはBRinG It！キャンペーンを通じて全社員を祝福し、参加させる機会を設けています。
BRinGイット！は2週間だけ実施され、メンバーシップやリーダーシップの機会を通じてBRGに参加するメリットを紹介するプログラムが含まれる。「ニールセンのBRGプログラム・リーダーであるカミラ・ホワイティは、「この時期は、BRGのメンバーやリーダー候補に、私たちのコミュニティの一員であることの価値を示す時期です。「BRGは、共通の情熱を持つ新しい仲間とのつながりや、個人的な成長の機会を通じて、人々が仕事の喜びを見出すのを支援します"
This year’s BRG theme is Community Connection & Joy. Led by employee volunteers, our 15 BRGs create programs including fireside chats with external experts, professional development coaching, volunteer opportunities, certification programs, book clubs, and more. We have even connected with clients’ BRGs to celebrate cultural holidays like Diwali and Hanukkah. An employee favorite is the cross-BRG Leadership Summit which brings colleagues together to learn from each other and inspire the next generation of Nielsen leaders.
ニールセンBRGの女性たちは、女性の心臓の健康のために赤を選ぶ
Support & Employee Resources for Veterans BRG placed wreaths on the headstones of veterans as part of National Wreaths Across America Day
Nielsen Generation: Connecting Employees of All Generation’s team wishing everyone a happy new year
BRGs also differentiate Nielsen as a great place to work. “ALL-IN is a place where I know I have friends who can support me when times are tough,” said Shweta Shah, a leader of ALL-IN (Asians Learning, Leadership & Innovation at Nielsen)–Nielsen’s Asian-focused BRG. “We have fun, we teach others about our Asian culture and we also show how Nielsen’s data about the AANHPI audiences helps clients grow.”
We just launched SPARK (Securing Protection for Audience Research & Knowledge), our newest BRG. As an industry leader, Nielsen’s intellectual property has set the bar high for audience and content measurement. SPARK aims to foster a spirit of innovation with employees. “Nielsen employees have contributed to an industry-leading patent portfolio, with Nielsen receiving almost 300 U.S. patents in 2024,”said Peyton Meyer, co-founder of SPARK. “Through SPARK, we want to encourage employees who have never participated in the invention process, to contribute to Nielsen’s large and growing portfolio of intellectual property.” This includes increasing awareness about how to leverage intellectual property and trademarks to benefit the innovator’s career. “Our vision is to empower our colleagues to build their brand as innovators and be recognized for their ideas,” added Polina Borisova, SPARK co-founder.
ニールセンのBRGはまさにニールセンコミュニティの中心であり、社員が自分自身のベストを発揮し、サポートし合えるコミュニティを見つけることができる文化を創り出しています。
