- ニールセン、ビッグデータ＋パネルで初の全米テレビ視聴者測定プロバイダーに認定
- ニールセン、2025年アップフロントに向けた通貨としてビッグデータ＋パネルを支持
- 業界支持のビッグデータ＋パネル測定でメディア売買プロセスのあらゆる部分を改善
New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative ビッグデータ＋パネル National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel.
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO. “No one else pairs a high quality, representative panel with a data set this large, pulling from smart TVs and set top boxes in more than 45 million homes. I believe Big Data + Panel gives the industry the most accurate measurement in the history of TV. We’re grateful to our clients for helping us innovate once again.”
“MRC has completed and evaluated rigorous audits of Nielsen’s National Service and its new components, including first party streaming (thus far consisting of select NFL games) and the integration of big data,” said George Ivie, CEO and Executive Director of the MRC. “We have now approved the integration of big data so this combined methodology can be considered MRC accredited; we appreciate Nielsen’s inclusion of this in the MRC accreditation process.” George added, “this effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates.” George Ivie, Media Rating Council.
“The NFL continues to support Nielsen’s efforts to modernize measurement so we can all benefit from accurate insights in an increasingly fragmented media marketplace,” said Paul Ballew, Chief Data & Analytic Officer of the NFL. “The accreditation of their Big Data solution is a significant step in the journey and we commend Nielsen for their efforts.”
Big Data + Panel National TV Measurementは、ニールセン独自の高品質な代表パネル測定と、4,500万世帯、7,500万デバイスのケーブルテレビ、衛星放送セットトップボックス、スマートテレビからのデータを組み合わせたものです。Big Data + Panelは、ニールセンのエコシステムとパートナーのシステムでプランニング と測定を促進し、クロスプラットフォームの高度なオーディエンスを大規模に実現します。この測定イノベーションは、広告プランニング や広告の購入にとどまらず、コンテンツ番組やライセンスの決定、テレビ配信契約のキャリッジフィーの決定に役立つなど、メディア業界をサポートするために活用することができます。ビッグデータ＋パネルは、2024年のアップフロント・シーズンに多くの放送局や代理店によって広く採用され、ニールセンは2025年のアップフロントに向けて、その利用を推奨している。
This continues Nielsen’s track record of innovation and modernization, reinforcing its leadership position in audience measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement, which is also being submitted to MRC for evaluation and is in process. Nielsen is also the industry leader in streaming measurement with widely adopted products like Streaming Content Ratings (which feeds in Nielsen’s Streaming Top 10) and Streaming Platform Ratings (which provides the streaming data behind The Gauge and Media Distributor Gauge).
広告主や代理店向けに、ニールセンは最近、Nielsen ONE を拡張し、高度なオーディエンス、プランニング 、測定に加え、アウトカム機能を追加した。ニールセンは引き続き、ゴールドスタンダードデータと認定された手法に裏打ちされた重複排除されたクロスメディア・ソリューションを提供していく。Nielsen ONE 、現時点ではMRCに監査／評価のために提出されていないが、将来的には提出される予定である。
ニールセンについて ビッグデータ＋パネル
In the TV measurement space, big data refers to return-path data (RPD) from cable and satellite set-top boxes, as well as automatic content recognition (ACR) data from internet-connected smart TVs. Nielsen partners with companies like Comcast, DirecTV, Dish Network, Roku and Vizio, providing access to granular data from 45 million households (and 75 million devices) in the U.S. alone. Nielsen is also incorporating first-party data from participating streaming services to help measure audiences for live streaming events. These are massive datasets that capture TV viewing at the device level.
Nielsen uniquely goes farther than device-level data, verifying at the persons-level with panel data. For instance, when Nielsen analyzes RPD or ACR data, the company can identify what devices are part of its panels and compare the tuning data in those homes to the individual viewing behavior captured by Nielsen meters. By using panels as a source of truth, Nielsen developed robust methods to calibrate big data, assign viewing to the right individuals, and project audience estimates to the entire TV population, not just those in the big data dataset. For more on Big Data + Panel, watch this video.
ニールセンについて
ニールセンはオーディエンス測定、データ、アナリティクスのグローバルリーダーです。ニールセンは、あらゆるチャネルやプラットフォームにおける人々とその行動を理解することで、独立した実用的なインテリジェンスをクライアントに提供し、現在そして将来にわたって世界中の視聴者とつながり、エンゲージすることができます。
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen’s measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
連絡先
ジェイク・アーバンスキー（ニールセン・コミュニケーションズ Jake.Urbanski@Nielsen.com
