「再活性化されたアライアンスは、日本のメディアの進化における次のステップであり、日本のメディア産業にとって大きな勝利」と関係者は語る。
東京、日本、2024年9月11日 - ニールセン, a global leader in audience measurement, data and analytics (Asia headquarter: Singapore, President Commercial Asia: Arnaud Frade) today announced the formation of a strategic partnership with Video Research (headquarter: Chiyoda-ku, Tokyo, President & CEO: Yutaka Ishikawa), Japan’s leading media and marketing 日本独自の市場向けに、重複を排除したクロスメディア測定ソリューションを開発することを目的としている。
このパートナーシップは、ニールセンとビデオリサーチの2017年のコラボレーションを基に、日本独自のメディア環境に特化した、最先端の重複排除されたクロスメディア測定ソリューションの開発を主導します。
この強力な提携は、ビデオリサーチのリニアTV測定に関する専門知識とインフラ（現在、日本のリニアTV測定通貨）、ニールセンの業界をリードする技術、カバレッジ、グローバルな支援を結集し、ビッグデータのスケールときめ細かな洞察力、ローカル市場のニーズを組み合わせるものです。
Yutaka Ishikawa, President & CEO of Video Research added: “Video Research has long supported the industry by providing television viewership data and more in the region, while Nielsen remains a global leader in data and analytics, making this partnership a win-win for Japan’s media industry. We are excited to renew our working arrangement with Nielsen and we look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies.”
Arnaud Frade, President, Commercial for Asia of Nielsen, said: “Given the rapid evolution of the media landscape in Japan, today’s announcement is timely and a huge win for the industry. I can’t overstate the importance of the solution we are creating here – not just technologically, but in scale and accuracy. Only an alliance of this magnitude, which combines our audience measurement and analytics capabilities, can meet the unique needs of the Japanese market. It’s a much-needed next step in innovative metrics and multi-screen measurement. I’m excited to be a part of this reinvigorated relationship with Video Research and I look forward to shedding new light on the media consumption habits of Japanese consumers.”
ニールセンについて
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
詳細はこちら www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
ニールセンについて ビデオリサーチ
Video Research Co., Ltd. is a data and systems company that supports the video business, including television. Established in 1962 as the only research institute in Japan to provide TV viewership data, we have been providing cutting-edge data such as various media data and marketing data, including TV viewership surveys in Japan, and providing total support for solving corporate marketing issues. For more information, please visit the Video Research website: https://www.videor.co.jp/
連絡先
Nielsen Media Contact
ダン・チャップマン
ニールセンAPACコミュニケーションズアシスタントディレクター
dan.chapman@nielsen.com
+61 404 088 462
Video Research
Corporate Communication Department
Zip Code: 102-0075
6-17 Sanban-cho, Chiyoda-ku, Tokyo
Tel: 03-5860-1723 Fax: 03-3556-8914
