Sydney, September 18, 2024 – Nielsen today announced the launch of 上級オーディエンス, (powered by Nielsen Consumer & Media View (CMV), which is backed by strategic integrations with prominent demand-side platforms (DSPs), to advance digital campaign targeting capabilities across Australia and New Zealand.
Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen 上級オーディエンス” on some of the region’s most prominent DSPs.
Such integrations will give advertisers and agencies an end-to-end solution, allowing them to profile their audiences in CMV, while simultaneously targeting them via affiliated DSPs, leveraging Nielsen’s deeper consumer insights for greater precision.
Nielsen Pacific MD, Monique Perry said: “This is a huge win for advertisers and agencies. By integrating Nielsen Advanced Audiences (powered by CMV) into demand-side platforms, we’re connecting brands with the audiences they want the most, ensuring every digital activation is grounded in real consumer behaviour and insights.”
Jonathan Betts, Nielsen Pacific, Executive Director, Commercial Growth and Product Strategy, added: “Nielsen Advanced Audiences is the answer to the evolving needs of advertisers in a digital-first world, where precision targeting has become a ‘must-have’ for effective marketing.
We all know advertisers need reach, but increasingly they need to connect with the right people, in the right place, at the right time, and Nielsen Advanced Audiences (Powered by CMV) delivers that via more nuanced segments.
これは、業界が直面する差し迫った課題に対処するものであり、同時にデジタルメディアプランニング 、その効果にさらなる透明性と説明責任をもたらすものである。"
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).
ニールセンについて ニールセン・アドバンスト・オーディエンス
Nielsen Advanced Audiencesのインサイトは、ファーストパーティデータを充実させ、オーストラリアおよびニュージーランドの消費者との真のつながりを構築し、ビジネスの成功を促進します。
オーディエンスのことをよく知れば知るほど、彼らとの接点が生まれやすくなります。ニールセンのAdvanced Audiencesは、豊富な人口統計データ、ライフスタイルデータ、購買行動や購買意向に関する情報、そして広範なメディア習慣のレポートにより、ブランド戦略、広告戦略、マーケティング戦略を成功に導きます。
プレス連絡先
ダン・チャップマン
dan.chapman@niesen.com
+61 4040884
