広告主や広告代理店は初めて、TikTokのキャンペーン・パフォーマンスを全スクリーンで他のパブリッシャーと直接比較できるようになった。Nielsen ONE
NEW YORK – December 5, 2024 – ニールセン, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the U.S. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across all screens, including digital, CTV, and linear. With a better understanding of TikTok’s unique contribution to audience reach, buyers can build more effective media plans , connect with the right audience, and improve return on media investment.
Capturing audience engagement on platforms like TikTok is critical as audiences move seamlessly across platforms and devices. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach. The integration with TikTok uses cleanroom technology and Nielsen’s industry-leading panels and data assets to provide independent and verified reporting of demographic data for campaign measurement in Nielsen ONE.
“In the dynamic video landscape, brands need to extend their reach beyond traditional channels. TikTok’s commitment to providing diverse measurement tools, including our integration with Nielsen ONE, enables advertisers to understand and leverage cross-media engagement, driving meaningful results,” said Jorge Ruiz, Global Head of Marketing Science TikTok.
「断片化されたエコシステムの中で、広告主はメディアプランの各要素の増分価値を理解し実証することがますます難しくなっています。TikTokをNielsen ONE に統合することで、パズルの重要なピースが解き放たれ、必要とされていた明確さが提供され、最終的には広告主がクロスプラットフォームやパブリッシャーのキャンペーンを計画・測定する際に、最も多くの情報に基づいた意思決定を行うことができるようになります」とニールセンのオーディエンス測定担当GMであるアメネ・アタイは述べています。
This announcement reinforces Nielsen’s track record of innovation and modernization of its measurement, coming on the heels of the MRC’s accreditation of integration of first-party live streaming data into National TV measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement.
広告主、代理店、パブリッシャー向けに、ニールセンは最近、Nielsen ONE 、高度なオーディエンス、プランニング 、測定に加えて、アウトカム機能を追加した。ニールセンの測定は、120万人以上のパネルから得られる個人レベルのデータを活用し、業界最大のビッグデータのフットプリントとデジタル、リニア、ストリーミング、CTVにわたる最も広範なカバレッジのスケールに支えられている。
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
プレス連絡先
サラ・ムラトーレ
sarah.muratore@nielsen.com
